What are the pros and cons of focusing your clinic exclusively on skincare solutions, and thereby overlooking other potential categories such as lashes, brows, waxing, nails, and tanning?
This was the first of six questions discussed in depth at the 12th Professional Beauty Industry Roundtable: The Skin Specialists.
Our business professionals included Natalie Arakelian from Euphoria Skin, Joanne Healy from Advanced Skin Technology, Jodie King from Skin Clinic Blyss, Emma Worgan from Dermaviduals, Rebecca Miller from La Bella Medispa and Daniel Dickson from DMK Australia NZ.
Our expert panel agreed that good skin changed people’s lives, and was arguably the backbone of the beauty industry.
They said focusing purely on skincare in a salon or clinic could lead to greater business success.
Daniel Dickson emphasised you had to know what you were famous for.
“The challenge is a lot of people don’t price themselves appropriately,” he said. “People get scared with skin because you see less people, but the average spend is greater.”
Rebecca Miller said you had to align yourself with other professionals.
“If you’ve aligned yourself with other professionals that are great at what they do you keep to your craft, it really works,” she said.
Joanna Healey said it gave you the opportunity to have credibility in the industry to be a specialist in that forum.
“But you have to make sure you’re capitalising on those treatments that are giving you the best profit in a short amount of time,” she said.
Jodie King said she chose to focus on skin because that’s what she loved.
“People do take us more seriously,” she said.
Emma Worgan said when you focused more on one thing, you became the master of that trade.
“With skin solutions, you do have that opportunity to retail to your clients so it gives you that higher end dollar value per treatment,” she said.
Watch the video below for the full discussion.
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