Industry Roundtable 11: CEO Insights

CEO Insights was the agenda discussed in depth at the eleventh Professional Beauty Industry Roundtable, where suppliers and salon professionals got together at Bel & Brio, Barangaroo, to talk all things business. Up for discussion was the role of the CEO, successful tips for ‘working on the business and not in the business’, preparing for […]

Brand Personality

QUESTION: It has been said that buying Australian also means buying into the Australian way and culture. What brand personality do Australian beauty products feature that sets them apart from others? This was the sixth and final question discussed in depth at the tenth Professional Beauty Industry Roundtable, focused on Australian Made Beauty, at the […]

Why brand authenticity is crucial

QUESTION: At Cosmoprof Asia in Hong Kong last November, a significant number of beauty brands exhibiting in the Australian pavilion had little or no presence in our own salon environment. What can be done to make sure Australian made brands are best represented when selling on an international stage? This was discussed in depth at […]

Research and innovation behind Oz beauty brands

QUESTION: Australia is renowned for its high quality manufacturing standards, but how can salon owners be confident that the research and innovation behind Australian beauty products is consistently as good, if not better, than cosmetic powerhouses such as the USA and Germany? This was one of six questions discussed in depth at the tenth Professional […]

Beauty Down Under

Australian Made Beauty was the topic of the tenth Professional Beauty Industry Roundtable, where suppliers and salon professionals got together to discuss all things Aussie made, owned and manufactured. Our thought leaders left no stone unturned when it came to talking about Australian beauty products, consumer perceptions, celebrity impact on the professional market, local hero […]

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