10 reasons to visit Beauty Expo

With just six weeks to go until Australia’s biggest beauty expo opens its doors for two action-packed days in Sydney,  Beauty Expo Australia organisers have shared their top 10 reasons “why you won’t want to miss” this year’s event. There’s sweet savings for early birds Everybody loves a discount, and Beauty Expo’s early bird savings […]

Why brand authenticity is crucial

QUESTION: At Cosmoprof Asia in Hong Kong last November, a significant number of beauty brands exhibiting in the Australian pavilion had little or no presence in our own salon environment. What can be done to make sure Australian made brands are best represented when selling on an international stage? This was discussed in depth at […]

Insta-worthy ways to grow your business

Business owners and social media managers are quickly realising that social media is a ‘pay to play’ game, or more simply put, if you want to get your message out there you need to spend some money promoting your posts.  Get started by using what the influencers rely on to grow their brands. Tip #1: […]

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