Makeup

 

Top 3 trends to watch in 2018

Brands that make consumers ‘feel their best’ will grow the most in 2018, according to The NPD Group.

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Pinterest reveals 2018 beauty trends

Pinterest has analysed the search-and-save patterns of its ‘48 million beauty pinners’ to discover next year’s Top 10 beauty trends.

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The Queens of Engagement revealed…

2017’s most popular social media posts by beauty influencers have been revealed in The Global Influencer Marketing Report.

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L’Oréal scores perfect 100 in LGBTQ treatment

L’Oréal USA has scored a perfect 100 on the Human Rights Campaign Foundation’s 2018 Corporate Equality Index.

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Fenty makes TIME’s Great Inventions List

Rihanna’s Fenty Beauty has outshone ‘hundreds of inventions’ from around the world to make TIME magazine’s 25 Best Inventions of 2017 list.

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Beauty sales set to glow this Xmas

Australians are expected to spend $50 billion in the lead up to this Christmas – and beauty products are certain to be at the top of many shopping lists.

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Chloe Morello attacks fake beauty influencers

Australia’s most popular beauty influencer, Chloe Morello, has attacked beauty influencers who are “committing fraud” by buying fake followers and garnering false ‘likes’ and ‘comments’ on Instagram.

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Patrick ‘starrrs’ in MAC collaboration

YouTube sensation Patrick Starrr will be launching a makeup range in collaboration with MAC Cosmetics next month.

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Beauty Expo returns to Melbourne

The countdown to Beauty Expo Melbourne has begun with the launch of the website and the release of the first confirmed exhibitors.

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Cosmoprof sets the stage for learning ‒ and earning

Cosmoprof Asia, the leading beauty B2B event in the Asia-Pacific region, is more than just a treasure trove of beauty products − it is the centre stage for the latest insights and trends in the cosmetics industry.

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Lucky 13 for Sephora

Global beauty giant Sephora is increasing its footprint across Australia this week with the opening of its 13th store.

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Shiseido stars on Instagram

Shiseido is the best performing makeup brand on Instagram, according to a new digital study.

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Beauty Skillaroo wins in Abu Dhabi

Australian beauty therapist Lily Campbell has won a bronze medal for her beauty skills at the International World Skill Competition.

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Unlocking the secrets behind the looks

Rae Morris, four-time Australian makeup artist of the year, and Sarah Laidlaw, four-time Australian Session Stylist of the Year, set to share their secrets of success.

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Beauty playground up for grabs

L’Oréal has teamed up with TerraCycle to give schools around the country the chance to win a $45,000 playground.

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A new way to sell cosmetics?

Redefining Beauty will launch Australia’s first digital vending machine dispensing beauty products next month.

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Covergirl undergoes major makeover

Sixty years after its launch, Covergirl is redefining the brand and what it means to be beautiful.

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IT girl calls for beauty rethink

IT Cosmetics co-founder and CEO Jamie Kern Lima has called on beauty industry leaders to rethink the images of beauty they use to sell their products.

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