Makeup Archives - Professional Beauty

Here come the boys

It’s no longer a woman’s world

15 August, 2019

Shiseido teams up with Tory Burch

Shiseido has joined forces with US designer Tory Burch to develop, market and distribute Tory Burch beauty products around the world. The licensing agreement, which takes effect from January 1, will be managed by Shiseido Group’s Americas region headquarters in New York. Established in 2004 by Tory Burch, the eponymously-named lifestyle brand currently sells clothing, […]

13 August, 2019

Skincare sales rise ‒ makeup sales fall

The growing popularity of the ‘natural look’ continues to impact sales

12 August, 2019

Anti-acne makeup market set to grow

The global market is expected to reach US$3.24 billion

30 July, 2019

Innisfree flagship store opens

Innisfree flagship store opened with a bang at Westfield Sydney on Pitt Street. Innisfree is Korea’s number one beauty brand and one of the fastest growing brands of Amorepacific in the global markets. Media were invited to preview the new store from 8am, before it was opened up to the general public at 9am. As […]

19 July, 2019

Lady Gaga rocks the Haus with new makeup

A makeup brand for everyone who wasn’t ‘born this way’

16 July, 2019

The world’s first makeup printer has arrived

The search for the perfect eyeshadow colour is finally over

9 July, 2019

Style File: Steffanie Strazzere

Steffanie Strazzere is one of four extremely talented professional makeup artists hand-picked by Kat Von D herself to be part of the The Kat Von D Beauty Artistry Collective. The internationally published travelling makeup artist and self-confessed cat lover caught up with Professional Beauty when she touched down in Sydney for a whirlwind 48 hours […]

5 July, 2019