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Beauty Expo Australia Postponed

Beauty Expo Australia moves dates from 28-29 August to 16-17 October 2021

The country’s biggest annual beauty event is eagerly anticipated and attended by everyone in the professional beauty industry from every corner of Australia. It’s set to bring us back together again after a year apart. But we’ll need to wait a few extra weeks because there are new Beauty Expo Australia dates. Thursday 22 July […]

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💚 In the July-August Masterclass our beauty edi

💚 In the July-August Masterclass our beauty editor brought you GREEN, and it’s more wearable than ever!
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✅ Whether it’s a graphic lid, a dramatic smoky eye or a zinging halo lid this shade is woefully under-utilised and perfect for summer (which we’re desperately hanging out for)
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Swipe through to feast your eyes on some straight 🔥🔥🔥🔥 beauty looks by:
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🦎 @jamesmalloymakeupartist
🦎 @danessa_myricks
🦎 @beautyisboring
🦎 @davidrazzano
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And if you’re left feeling a need for green? Pick up @kryolan UV Day Glo eyeshadow in Green with @danessa_myricks Colour Fix in “Lift” as a base to make that colour sing! We can’t wait to dive back into our beauty cabinets - get creating beauties! 🎨🎨🎨

👄 We want to tell your story. 👄 Tag a beaut

👄 We want to tell your story. 👄

Tag a beauty friend who needs to see this in the comments and share in your stories and feeds.
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Beauty business owners and industry operators, we want to hear from YOU, the 💚 #aussiebeautyheroes 💚 who are trying to make it work right now, anywhere in Australia.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💚 DM us or email us at info@professionalbeauty.com.au. All of your, any of you. No matter how big or small your business. Sole operator or multi-million-dollar business, get in touch. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💚 With NSW's 2021 lockdown headed into four more weeks, we need to raise the voice of the people in this industry, to put a face to it and let the world know that we're not a monolith but real people running small businesses. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💚 So tell us the story of how your beauty business is surviving... or isn't right now. It's as simple as a quick DM or email at info@professionalbeauty.com.au so that we can hear from you and publish your story.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💚 Visit professionalbeauty.com.au for all of our current coverage of what's going on and interviews with salons across the nation. Our July-August issue features interviews with small business owners like Victoria Houllis, founder of @mannequin.hands, and what she's had to do to survive the pandemic and lockdowns. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Stay strong and safe, beauties. 💚⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We're huge fans of the work the @britishbeautycouncil is doing to revive the UK beauty industry and have taken inspiration for our #aussiebeautyheroes hashtag from their amazing, impactful #localbeautyheroes campaign. Thanks for being such a global industry trailblazer. 🙏🙏🙏

✨✨✨Some serious gold-plated glamour from our

✨✨✨Some serious gold-plated glamour from our July-August issue to brighten up your Monday evening beauties! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
We can’t wait till we can paint the town red again, but until then? Well, we can dream! ✨✨✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Grab your copy of PB and start planning your straight-out-of-lockdown-looks now! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
📸 @brandeem⠀⠀⠀⠀⠀⠀⠀⠀⠀
Creative and copy: @ruby_feneley

💕 Pretty much all we can handle this weekend an

💕 Pretty much all we can handle this weekend anyway
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Thanks to @biologique_recherche for making our #selfcaresunday that much easier! 💕

📷 @theklog and 🎥 ours

📞 Modern problems. Although you might not wan

📞 Modern problems.

Although you might not want to send 200, SMS (aka text message) is a fantastic way to stay in touch with clients. We bet you send text message appointment reminders and confirmations to clients already. If you don't, time to start now.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Fun fact: MessageMedia says that SMS messages have a 90% open rate and most are read within 90 second of receiving them.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We cover marketing advice for beauty businesses in our print magazine and on professionalbeauty.com.au.
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📸 quote borrowed from @ecotan and @ecobysonya, but we redecorated it for PB. xx

Are you as disappointed as we are, beauties? 😣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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❤️ Our amazing partners at Beauty Expo have made the tough decision to exercise an abundance of caution and put the safety of attendees first. This means dates have been pushed back to October 16th-17th.

It’s one thing after another with COVID-19 but at least we can look forward to celebrating safely come October (just in time for the silly season 🥂🍾)

The team at PB absolutely can’t wait to see you all there (hopefully after some much needed salon visits 💅🏾💇🏼‍♀️🧖🏽‍♀️)

📷 @beautyexpoaustralia⠀⠀⠀⠀⠀⠀⠀⠀⠀
#Newdates #BeautyExpo #BeautyExpoAustralia #Beautyevent

We love a girl with kaleidoscope eyes! 👁🦋 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This look from the July-August issue is part 90s club kid, part fairytale princess and it captures all of the trends from the AW21 couture shows - from powder blues at @armaniprive to pastel washes at @viktorandrolf ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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More importantly, it’s the fresh, playful energy we need right now!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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To get the look, grab your (print or digital) copy of the latest PB where our beauty editor will walk you through the latest trends.

🌫️ The days are a blur right now. 🌫️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But we have a a new breed of beauty influencers to keep us distracted while we wait out this lockdown. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In Under The Influence in our July-August issue, Ruby Feneley meets the rising class of influencer shaping the cosmeceutical and beauty therapy arena. She profiles homegrown superstars making waves in this space: The inimitable ❤️ @ms_hannah_e @iainjeffery @labmuffinbeautyscience ❤️

Read it out in the digital edition of the Luxury Issue now (link in bio above 👆🏻👆🏼👆🏽👆🏾👆🏿). ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📸 @ms_hannah_e

It's official. 🍓💗⠀⠀⠀⠀⠀⠀⠀⠀⠀

It's official. 🍓💗⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The darling of the beauty supplement tribe, Vida Glow, has launched a new product into its line up of award-winning formulas. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💗💗💗 Read all about the new Anti-G-Ox in Berry on our site here: https://bit.ly/3ippBRf 💗💗💗⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Did you know we cover ingestible beauty in our magazine? It's a booming industry, set for huge growth over the next decade, even in the professional space.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And no professional skincare routine nowadays is complete without using both ingestible and topical products.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Ready for an effervescent, antioxidant boost every morning to get us going!

🍇🍇🍇 For our July-August issue we brought

🍇🍇🍇 For our July-August issue we brought you a veritable banquet of luxury lotions and potions to keep clients’ skin comforted this winter. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🍓🍓🍓 With rolling state-to-state lockdowns self-care is more important than ever, so whether your offering online consultations, or at home delivery, make sure you look after yourself and dip into something delectable.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Creative: @rubyfeneley ⠀⠀⠀⠀⠀⠀⠀⠀⠀
📸 @brandeem

😓 Have you been feeling less than your best? We

😓 Have you been feeling less than your best? We know we have! Our industry thrives on face-to-face and our team at PB are missing YOUR faces - whether that’s at events, in salon or over coffee. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💙We can’t wait to reconnect in person as soon as we can, but throughout lockdown we hope we can bring you little bits of beauty to brighten your day, along with essential news and expert advice during a testing time for our industry. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
We know we’ll emerge like 🦋🦋🦋 - but in the meantime, we’re here for you beauties! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
And now for the promised loveliness…

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