The marketing plan


How important is it for a salon or a clinic to design and implement a marketing plan? Eight industry leaders share their ideas at Professional Beauty’s inaugural Industry Roundtable,

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How to attract new clients to your salon


Eight thought leaders at the inaugural Professional Beauty Industry Roundtable discuss strategies for increasing client numbers.

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Australia leads the way with DMK


DMK Australia and New Zealand has been voted the world’s leading DMK supplier for the 12th year in a row.

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Skin Fairy takes home DMK award


Perth’s Skin Fairy Clinic was named the National Clinic of the Year at DMK’s 2017 Awards Gala in Sydney – for the second year in a row.

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Industry Roundtable: Beauty Experts Discuss Business Support

For the inaugural Professional Beauty Industry Roundtable, eight thought-leaders met to discuss ideas addressing the beauty industry, specifically business support.

The select group of suppliers and salon professionals exchanged thoughts throughout the facilitated session, which covered a whole range of topics, in Sydney’s inner east at Italian restaurant Verde.

In attendance was DMK CEO Australia and New Zealand Daniel Dickson, HÜD Skin + Body director  Gry Tømte, Professional Beauty Solutions managing director Matt Williams, Angel Touch Skin Boutique owner Rebecca Daniel, Dermalogica general manager Suzette Cassie, The Paddington Beauty Room owner Anna Field, Derma Aesthetics managing director Reika Roberts and Skinside Out creator Robyn McAlpine.

Participants exchanged invaluable information including ways of attracting new clients, marketing plans, retail sales, training methods, financial support, technology and general  business advice.

BIG Review TV was on hand to catch all the action from the day.

We can’t wait to share these findings with you in our series of videos, and are confident you’ll get as much out of these educational dialogues as we did.

FULL ROUNDTABLE VIDEO LIST:

Top tips for attracting new clients 

How important is a marketing plan?

How to drive retail sales

Why education is crucial 

Should suppliers offer financial support to salon owners?

How is technology beneficial?

The BEST business advice 

 

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Beauty experts discuss business support


For the inaugural Professional Beauty Industry Roundtable, eight thought-leaders met to discuss ideas addressing the beauty industry, specifically business support.

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Australians clean up at The Skin Games


Two Australian DMK skin revision therapists, Carmen Anuriw from the Chelsea Skin Clinic in WA and Brehanna Sanders from Just Magic in Queensland, were big winners at The Skin Games in Los Angeles.

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DMK launches pain-relieving range


After more than 40 years manufacturing skincare products, DMK has launched a range of pain management products targeted at health and wellness centres.

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Daniel Dickson tells: why DMK will NEVER sell product online


After more than 40 years manufacturing skincare products, DMK has launched a range of pain management products targeted at health and wellness centres.

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Beauty Expo Australia 2016 wraps!


Beauty Expo Australia 2016 wraps for another year – find out what happened at Australia’s biggest weekend of beauty!

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6 reasons you need to be at Beauty Expo


If you’re anything like us (very excitable beauty fans), you’ll be starting to gear up for Sydney’s biggest event of the year: Beauty Expo.

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How to handle a nervous client


Having a client who is showing signs of distress on the treatment table can be a challenge. Here’s how to diffuse the situation and bring a nervous client back to calm.

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When skin conditions become medical


What happens when you get a skin condition through your salon door that seems just too big to handle? Debbie Dickson from DMK gives her expert advice on when to consult a doctor.

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DMK Australia Awarded Number One In Sales


DMK Australia was awarded the prestigious title of top-seller at a recent ceremony.

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DMK Business Summit 2014


DMK’s 2014 Business Summit aims to inspire, teach and lead with guest speaker, Cameron Herold, in Sydney.

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Olivia Wells for DMK


Professional Beauty chats to Olivia Wells and DMK.

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Diary of a Beauty Queen with DMK


As the Miss Universe skincare of choice, DMK have been treating contestants’ skin in preparation.

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DMK Skin Care and Business Seminars


Taking place on Sunday 25 and Monday 26 August, DMK are holding a range of seminars both on skin care and business advice.

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