Educator in focus: Kerry-Anne Raiola

The managing director of Pelactiv is passionate about learning in an ever-changing industry  How important is it for members of the beauty industry to stay updated and further their education? Any industry – whether it be beauty, fashion or otherwise, is ever-evolving – so it is absolutely imperative to keep up to date and current. […]

Be an inspiring leader

It used to be that managers and leaders were expected to be intimidating, to lead with an iron fist and to take no prisoners. But times have changed, and these days employees want to be led by someone that inspires them, someone who is approachable and that they can learn valuable skills from. Particularly in […]

Educator in focus: Zara Naderi

The beauty trainer from the Sydney College of Hair and Beauty is passionate about empowering women. What does it mean to you to be an educator? For me, transitioning into being a full-time trainer came quite naturally. I have been an expert in permanent makeup for over 25 years and during that time this area of […]

Qualities of good managers

Ask any beauty worker and they’ll tell you that their manager can make or break their experience at work. We’ve moved into an era where leading with an iron fist is no longer considered the most effective of methods. Rather, beauty workers suggest that the best managers are good listeners, have self awareness and empathy […]

BEAUTY & SPA Insiders will go ahead

Organisers of BEAUTY & SPA Insiders, the leading summit for salon, spa and clinic professionals, have confirmed the event will go ahead as planned in Sydney on May 25, 2020. Publisher and co-organiser of the summit, SPA+CLINIC’s publisher Craig Hawtin-Butcher said: “We appreciate there’s some uncertainty globally surrounding the coronavirus and are happy to reassure […]

Men’s go-to treatments

With salons reporting an increase in male customers, more and more beauty businesses are tailoring their offerings to suit the emerging male grooming market. While more Australian men are headed to the salon, a pattern is emerging when it comes to the treatments they favour. Laser or IPL hair removal New-age hair removal treatments like […]

Recover from negative online reviews

We live in a digital age, which means that when a disgruntled customer leaves a negative review of your salon online, it’s there forever. Given that potential customers tend to pore over reviews before deciding whether to give your salon a try, negative reviews can be pretty damning. But there is a way to deal […]

5 steps to ensuring quality control

Want to get the best out of your business? Managing Director of Ex-Import Otto Mitter reveals his checklist for quality control and peace of mind in your company. In business, it’s always great to keep an open mind about making improvements in your workplace. It doesn’t matter what your business does, whether you manufacture products […]

Educator in focus: Victoria Curtis

  The Victoria Curtis Cosmetics founder discusses the vital role educators have in creating future leaders. What does it mean to you to be an educator? I believe educators play a vital role in influencing and nurturing future industry leaders, by sharing their vast experience, values and knowledge. By investing in education and making this […]

Plastic surgeon creates skincare line

The owner of Dr Anh Plastic Surgeon Medispa Wellness Clinic in Perth, Dr Anh Nguyen has also just released her own skincare line. Tell us why you launched your own skincare range? I have always been passionate about skin health and aesthetics because I know how important it is to feel comfortable in your own […]

Educator in focus: Mariza Nuttall

Mariza Nuttall trains a variety of clients, including nurses, dermal therapists, doctors and beauty therapists. What does it mean to you to be an educator? For me it is about sharing knowledge and experiences I have gained over the past 25 years in the industry. I have always had a keen interest in innovation in […]

SMS marketing steps up its engagement tactics

SMS marketing isn’t a new phenomenon among salons, thanks to its cost-effectiveness and strong return on investment. But if your salon is still using basic SMS as a marketing tool, you may be missing out on maximum engagement with your customers. In a recent survey carried out by MessageMedia of 1,000 consumers, it was revealed […]

Turn one-timers into regular, loyal customers

Getting a potential client to make a booking is one thing (and not to be sniffed at), but getting them to commit to coming back? That’s a whole category of its own. So how do you turn a one-time booking into a recurring one? Create a programme Let’s be clear here: clients hate upselling. It’s […]

Ask the ‘skinfluencers’

When you want a skin-related question answered, you go straight to the top. And when it comes to injectables, there are very strong opinions on the merits of the treatments on offer.   Question: Should patients opt for surface-only treatments over injectables in fear of short and long term side-effects and the risk of overworking […]

The three golden rules for hiring junior staff

Ask a salon owner the most stressful part of their job, and chances are they’ll tell you choosing the right staff keeps them up at night. You want someone who is a genius with a wax strip, sure, but you also want someone that clients are going to love spending time with, is honest and […]

How to make your staff love coming to work

We expect a lot from our staff: we want them to not only turn up on time, we want them to work in our business as if it were their own. We want them to uphold the values of our salon while ensuring all clients receive outstanding service. On top of that, we want them […]

The Green Edit: make your salon earth-friendly

We know we should use less plastic, opt for products that are chemical-free and ideally, locally made. That’s quite the check-list though, and it can be daunting to know where to start. If going green in your salon is on your to-do list, The Green Edit is a good place to start. Founded by organic […]

Olivia Newton-John launches her newest Retreatment Organics product

Byron Bay’s Gaia Retreat and Spa – owned by Australian singer-songwriter, actress, author, wellness warrior and animal rights activist Olivia Newton-John – has just announced its newest addition to the Retreatment Organics line. The Purifying Gel Cleanser joins the family of all-natural products.   Comprising of 10 pure-performance products and inspired by the Byron Bay […]

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