About Michelle Ruzzene

Quality vs price in the salon


Which one do you think is the most important?

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Why discounting is a race to the gutter


What to do instead of dropping your prices

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What salon equipment is worth investing in?


Your guide to buying the perfect high-tech device for your salon

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What to look for when investing in technology


What you need to consider, before you buy

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Industry experts talk technology


Everything you need to know before you buy

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Scandinavian style 


Up close and personal with HÜD Skin + Body owner Gry Tømte

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The future of Registered Training Organisations


Where should you go for training?

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Protecting industry integrity


Is it time for self-regulation?

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Keeping pace with new techniques


How do you keep your therapists’ skills up-to-date?

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Competence vs confidence in the salon


There is no substitute for experience

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How to streamline your salon’s training focus


Training goals – as individual as you and your salon

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Beauty experts examine education and training


Eight industry experts share their insights

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How to stay relevant in a changing retail landscape


Salon suppliers and owners share their insights

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Dealing with consumer demand for personalisation


Why a ‘one size fits all approach’ doesn’t work

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How to Boost Retail Sales


The experts reveal all

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Motivating your team to retail


Fighting staff resistance to selling

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How to get your clients to buy more retail


The experts share their tips for increasing your bottomline

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Choosing the right retail product range


Experts reveal what you need to know before you buy

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