Question: How many skincare ranges should a clinic carry, and what areas of consideration should be researched when selecting those products?
This was the second of six questions discussed in depth at the 12th Professional Beauty Industry Roundtable: The Skin Specialists.
Our stellar line up pf skin experts included Natalie Arakelian from Euphoria Skin, Joanne Healy from Advanced Skin Technology, Jodie King from Skin Clinic Blyss, Emma Worgan from Dermaviduals, Rebecca Miller from La Bella Medispa and Daniel Dickson from DMK Australia NZ.
Our specialists agreed there was ‘no one size fits all’ in terms of deciding a best fit, but it was important that brand values aligned.
Jodie King said it was about considering what your clinic mainly treated.
“For me, it’s about the ingredients, what it’s going to do,” she said.
Joanne Healey said the range really needed to be tailored around the needs of that clinic specifically. “Millennials are looking for more than just results,” she said. “They’re looking for sustainability, they’re looking for luxury, they’re looking for vegan and cruelty-free.”
Natalie Arakelian said you had to try the brand and have a full prescription for yourself.
“You have to undergo a treatment plan like you would expect your clients to be able to see,” she said.
Rebecca Miller said you had to be aligned to the values of that company.
“It’s imperative for us that the support for continuous training and development of your team is there because as we know, skin is a complex organ,” she said.
Daniel Dickson said DMK was very much a values-based business.
“Our number one core value is support,” he said.
Emma Worgan said Dermaviduals was one brand within the company.
”If a clinic does go down the route of having more than one, they should try and remain very separate and not let clients mix and match products,” she said.
Watch the video below for the full discussion and make sure you visit our Industry Roundtable hub to see what else the skin specialists had to share.