Talking Beauty with Hannah Gay: What’s the deal with TikTok?

In the August 2020 digital edition of Professional Beauty, Hannah Gay studied the impact popular social media platform TikTok is having on the beauty industry at large. Should we be worried that non-professional skincare representatives have been given a new platform to sport their views? Or should experts embrace the opportunity to further market themselves and their businesses?

Check out the full story from page 76 here.

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