Keep your Instagram community strong while your doors are closed

A huge number of social media followers is nice sure, but really engaging with the ones you already have? Well, that’s invaluable. Consider this: your existing customers are not only supporting your Instagram account, they’re likely supporting your salon too. So nurturing them is going to go a long way to ensuring you still have […]

Coronavirus: The new social media rules

They’re strange times we’re living in, and with last week’s government directive to close beauty salons and spas, our industry is navigating a road we’ve never travelled before. One thing we can agree on though: if we’re planning on re-opening our doors once the COVID-19 pandemic is over, we need to ensure our brand stays […]

Marketing mistakes to avoid

It’s a known fact that 44% of start-ups fail in the first five years. Where did they go wrong? When you’re building a brand, it’s essential to be on top of your marketing. Here’s a list of marketing mistakes that can spell disaster for your salon. In other words, here’s what not to do. Not […]

Boost your SEO

Five years ago, few of us even knew what SEO was. These days, a firm grasp on Search Engine Optimisation, is integral to organically drawing people to your salon. If your salon or clinic has a website, then you need to know the ins and outs of increasing foot traffic using SEO. And no, you […]

The new rules of customer engagement

We live in an era of complete accessibility. And as a result, clients expect to be able to speak with businesses as easily as they do with friends and family. They want a personalised experience, to feel valued and to know that businesses are willing to be flexible to enhance the client experience. The contact […]

PBS presents Passion to Profits 2.0!

Passion to Profits 2.0 will be a jam-packed two days of education with Professional Beauty Solutions (PBS) flying in experts from around the globe.

How to get over a bad review

While social media allows clients to talk freely about everything they love about your salon, it can also be a place to air complaints. Here’s how to deal with a bad review.


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