Fresha salon software acquires Australia’s Bookwell

Fresha salon software, the world’s top beauty and wellness booking platform recently announced their acquisition of Bookwell, an Australian online booking marketplace for salons and spas. The deal follows a recent $150 million Series C investment in Fresha salon software led by leading private equity firm General Atlantic.

The acquisition of Bookwell marks a new phase in London-based Fresha’s continued growth story, adding to the platform’s extensive base of over 60,000 partner salons and spas primarily spanning the United States, United Kingdom, Canada, Australia, New Zealand and Europe. Bookwell was founded in 2017 by EatNow founders Matt Dyer and Nathan Airey and have signed up over 5K salons in Australia . Following their first start-up success, Bookwell was set up as a matchmaking engine for Australian beauty and wellness service providers to fill empty appointment slots with customers in their area.

“From my first meeting with William, Fresha’s founder and CEO, I believed in his vision, energy and passion. By helping beauty and wellness businesses grow sales with tools to facilitate online payments, self-service bookings and automated marketing, Fresha provides the perfect opportunity to enhance Bookwell’s offering,” says Matt Dyer, Founder and CEO of Bookwell. “We are thrilled to be joining forces with Fresha, the global leader in the beauty and wellness industry.”

Fresha’s free appointment scheduling software platform is used across 120 countries globally, with tens of millions of appointments booked each month, and nearly $15 billion in value of appointments bookings processed to date. Fresha’s focus on building easy-to-use, subscription-free salon software underpinned by a strong word-of-mouth effect has helped the company build a loyal customer base. Fresha’s partner businesses rely on the platform for its ease of use, time-saving benefits, and embedded features to grow their sales, with end users enjoying a premium booking and payment experience.

“Bookwell’s progress in Australia is commendable, the team have built a strong business model helping salons and therapists save thousands each year on marketing to fill empty appointments” says Founder and CEO William Zeqiri. “There is a natural synergy with Fresha’s own online marketplace and Bookwell’s partner base, who now have the opportunity to benefit from our market leading software including dedicated payments system and marketing tools, all accessed under one roof. Together we are helping our partners make more money, save time and get paid more easily.”

General Atlantic is a leading global growth equity firm providing capital and strategic support for growth companies. Established in 1980, General Atlantic combines a collaborative global approach, sector specific expertise, a long-term investment horizon, and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to build market-leading businesses worldwide. General Atlantic has more than 175 investment professionals based in New York, Amsterdam, Beijing, Greenwich, Hong Kong, Jakarta, London, Mexico City, Mumbai, Munich, Palo Alto, São Paulo, Shanghai, and Singapore. For more information on General Atlantic, please visit the website:

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