Calling all Lash Queens

In an Australian first, Elleebana and Lashjoy have joined forces to put Australian lash talent on the global stage. The two companies are on the look out for two “outstanding lash stylists” to represent Australia at next year’s Lash World Cup in Amsterdam. According to Elleebana director Otto Mitter and LashJoy owner Joy Crossingham, the […]

Shiseido buys Drunk Elephant

Shiseido has acquired “one of the fastest-growing prestige skincare brands in history” – Drunk Elephant – for US$845 million. Announcing the deal, Shiseido president and CEO Masahiko Uotani said the acquisition would strengthen its leadership in the global prestige skincare market. Drunk Elephant was founded in 2013 by Tiffany Masterson, a then stay-at-home Houston mum […]

Fire & Ice Facial arrives in Oz

Ten years after its launch in the US, the Fire & Ice Facial, the ‘red carpet’ treatment beloved by Hollywood celebrities like Halle Berry and Gwyneth Paltrow, has finally arrived in Australia. High Tech Medical has taken on the distributorship of the treatment and Sydney’s Amirova Cosmetic Clinic is the first to offer it to […]

Ipsy unveils Betty Boop collection

Betty Boop, the world’s oldest “sass symbol”, has launched a cosmetics collection with Ipsy, the world’s largest beauty subscription brand. Created in 1930 by Max Fleischer for his ‘Talkartoons’ series, Betty starred in more than 100 cartoons and appeared in dozens of movies, television specials and commercials. Although Betty is now almost 90 years old her […]

The most popular salon name has been revealed

The Beauty Box is the most popular salon name in the UK, according to a study of over 27,000 registered hairdressing and beauty businesses. Esme Loans analysed a list of 27,323 hairdressing and beauty businesses to discover that 134 businesses were named The Beauty Box. The second most popular name was Hollywood Nails with 102 businesses […]

Oz online sales power ahead

Health and beauty products make up 9 percent of Australian’s online purchases, according to new research by Power Retail. The company’s new ‘Shopper Profile’ report on online Health and Beauty shoppers concluded that health and beauty products have become “one of the most significant commodities” in Australia’s retail market since the introduction of social media […]

Startups invited to ‘Switch it On’

The Startup Collective will be holding a two-day seminar in Sydney next month to help beauty industry start-ups turns their dreams into reality. According to the Collective,  the ‘Switch it On’ seminar is designed for people who want to launch their own beauty business/brand but don’t know where to start – as well as for […]

Christina launches Illustrious treatment

Christina Cosmeceuticals has launched an in-salon treatment that promises to de-pigment and whiten the skin for less than $20 per treatment. Based on four separate techniques (inhibition of tyrosinase, inhibition of melanin transfer, absorption of melanin and degradation of melanin), the new Illustrious treatment was developed to overcome the limitations of previous in-salon whitening treatments. […]

Transgender model is new face of Chanel

Transgender model Theodora ‘Teddy’ Quinlivan is the face of Chanel Beauty’s latest campaign. The 25-year-old model, who publicly revealed she was transgender at New York Fashion Week in 2017, is the first openly transgender model to work for the French fashion house. Sharing images from the new ‘Summer Look’ campaign on Instagram, Teddy said she […]

Elle’s top 10 beauty products for AOAM

Media personality Elle Halliwell has been appointed as an ambassador for Australia’s largest organic awareness campaign ‒ Australian Organic Awareness Month (AOAM). Held in September each year, the campaign is organised by the Australian organic industry’s leading body, Australian Organic, to promote the importance of certified organics for both consumer wellbeing and the environment. According […]

Women ditch complicated skincare

In a worrying sign for skincare companies, it seems Marie Kondo’s decluttering manifesto is changing women’s beauty routines. According to new research by Mintel, the days of bathroom cabinets packed with 5-step, 7-step or even 10 step-skincare routines could be over as many women are “tired of complicated facial skincare routines”. The market research consultancy’s […]

Expo set to dazzle in Sydney

The sun won’t be the only thing sparkling in Sydney this weekend – Beauty Expo Australia is set to dazzle beauty professionals from around the country with the latest products and services from over 300 exhibitors on display. And on the eve of the event, the organisers have given beauty professionals another reason to attend […]

Candela teams up with Sophie

Candela has appointed social media influencer Sophie Cachia as the new brand ambassador for its Gentle Series. Sophie Cachia is a Melbourne-based blogger, mum and business owner with over 247,000 Instagram followers and 144,000 Facebook followers. Based in Melbourne, she is “best known for her no holds barred approach, sharing honest stories about her life […]

Shiseido teams up with Tory Burch

Shiseido has joined forces with US designer Tory Burch to develop, market and distribute Tory Burch beauty products around the world. The licensing agreement, which takes effect from January 1, will be managed by Shiseido Group’s Americas region headquarters in New York. Established in 2004 by Tory Burch, the eponymously-named lifestyle brand currently sells clothing, […]

Ultraceuticals takes on Europe

Ultraceuticals has secured a distribution agreement with one of Ireland’s leading skincare distributors, Renaissance Products, in a move that will see it enter the European market for the first time. Announcing the signing of the distribution deal, Ultraceuticals CEO Karen Wilkin-Donachie said the company’s products would land in Ireland this month. “We are proud to […]

Oz brow artist takes on world

Australian brow artist Suzie McIntosh has just returned from Los Angeles where she co-hosted a master class for over 50 brow artists. Suzie, who owns Suzie McIntosh Brows salons in Melbourne and Sydney, said the masterclass attracted brow artists “from all over the world including Sweden, the UK, Europe and even Australia”. After successfully running […]

Sephora opens in New Zealand

Four and a half years after opening its first retail store in Australia, Sephora (which has 1900 stores worldwide) has opened its first store in New Zealand. Owned by LVMH, the mega beauty retailer opened the 450 square metre store at 152 Queen St in the heart of Auckland on July 20. Although the store […]

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