Boost your SEO

Five years ago, few of us even knew what SEO was. These days, a firm grasp on Search Engine Optimisation, is integral to organically drawing people to your salon. If your salon or clinic has a website, then you need to know the ins and outs of increasing foot traffic using SEO. And no, you […]

The new rules of customer engagement

We live in an era of complete accessibility. And as a result, clients expect to be able to speak with businesses as easily as they do with friends and family. They want a personalised experience, to feel valued and to know that businesses are willing to be flexible to enhance the client experience. The contact […]

Cut costs without losing staff

When the going gets tough, many business owners fear that the most effective way to cut costs in a salon or clinic is to reduce head count. But there are other options to explore before you head down that path. Often, the some big savings are overlooked because business owners simply don’t feel the such […]

How to survive a quiet January

It’s a story salon owners know well: it’s practically impossible to keep up with demand in the lead-up to Christmas and New Year, but when January rolls around, the days are quiet and long, and the cash register can be eerily silent. While clients spend up big on pre-Christmas facials and New Year’s hair removal, […]

Create a positive employee experience

Forget about employee engagement. The buzz words being thrown around by HR directors are ‘employee experience’ and it’s about more than shoving some free biccies and a bowl of fruit in the tea room. While perks (such as said biccies and fruit) are nice, and can make employees happy for a while, they’re generally short-term […]

Fail-proof your start-up

It can often seem like a natural progression to go from salon or clinic employee, to running the show in your own business. And while your talent, skills and abilities that you honed while you were on someone else’s payroll are sure to go with you into your own salon, there is a minefield of […]

Solaire wins ‘Best Spray Tan Brand’

Solaire Spray Tan Solutions has bagged the ‘Best Spray Tan Brand’ at the 2019 Luxlife Awards, beating out dozens of competitors. Citing an impressive list of tanning-industry innovations – including the use of true bases and its flawless and faultless results – Solaire cemented its place as the premier spray tan manufacturer in the country. […]

Genuine friends more powerful than social influencers

Choosing a salon or clinic is a highly personal decision. It’s a commitment to be vulnerable and to invest heavily in the services of the technicians employed there. And once a consumer makes that decision, it is usually enduring. A recent UK survey revealed that over half of the individuals taking part (53%) were anxious […]

Salons lean on pay-later plans for Christmas trade

The buy-now-pay-later offerings at salons and clinics are ensuring their Christmas-season trade is coming in thick and fast. Once reserved for online fashion and homewares, the beauty industry has caught on to the benefits of the pay-over-time options, particularly at expensive times of year. There’s zero risk to the merchant – they receive full funds […]

Salons cash in on Cyber Weekend sales

Australians were predicted to spend $5 billion in the Black Friday and Cyber Monday sales, according to the National Retail Association (NRA). Yet midway through Friday afternoon, the NRA announced the sales event would likely exceed those targets. Once only enjoyed across the pond in America to signal the start of the Christmas season, the […]

Oz shoe designer steps into makeup market

Mary-Kyri, one of Australia’s most famous shoe designers, is taking her first steps into the beauty market with the launch of Elektra Skin. Mary-Kyri, whose high-fashion shoes have been worn by the likes of Kylie Minogue, Kim Kardashian, Jennifer Lopez, Sarah Jessica Parker, Tina Arena and Kristen Stewart, created the makeup collection to give users “plastic surgery […]

Lutronic introduces Genius

Korean-based aesthetic laser company, Lutronic, has launched the world’s “most advanced RF (radio frequency) microneedling technology”. According to Lutronic, which is distributed in Australia by Advanced Cosmeceuticals, the Genius is a “revolutionary device that marks a new paradigm in RF energy delivery”. “This device provides an intelligent RF delivery platform for lasting, unparalleled skin rejuvenation […]

Coty buys majority stake in Kylie

Coty Inc, the American multinational which owns over 70 beauty brands including Covergirl and Rimmel London, has bought a majority stake in Kylie Jenner Cosmetics for US$600 million. Announcing the acquisition of the 51 percent stake, Coty said the company has entered into a long-term strategic partnership with the social media star “in order to […]

2019’s hottest beauty brands …

Huda Beauty has been named this year’s hottest beauty brand by online beauty retailer, Cosmetify. The company has ranked the top 200 hottest beauty brands of 2019 by evaluating five factors ‒ total searches and increases/decreases in search volume on Google/Google Trends; the number of Instagram followers and Instagram hashtags;  and Instagram ‘engagement rate’. The top 10 […]

Researchers create melanoma vaccine

Researchers have developed a nano-vaccine to prevent melanoma, the most aggressive type of skin cancer. Published in Nature Nanotechnology, The Tel Aviv University study successfully prevented the development of melanoma, and successfully treated melanoma metastases, in mice. Lead scientist Prof. Ronit Satchi-Fainaro, head of the Laboratory for Cancer Research and Nanomedicine at TAU, said the study has shown for the […]

NARS bans badger hair

After PETA, the world’s largest animal rights organisation shared a video exposé of China’s badger-brush industry with NARS Cosmetics, the Shiseido subsidiary will no longer use badger-hair in its makeup brushes. Commenting on NARS addition to PETA’s list of more than 90 companies which  have banned the use of badger hair in their products (mainly […]

CPCA applauds Instagram

The Cosmetic Physicians College of Australasia (CPCA) has welcomed Instagram’s decision to ban augmented reality (AR) filters that promote cosmetic enhancements. The CPCA also applauds the introduction of the platform’s decision to restrict under-18s from viewing posts which promote weight-loss products or cosmetic procedures that are incentivised or have a price attached. The CPCA, the […]

All Saints celebrates 20th

All Saints Skin Clinic celebrated its 20th birthday with family, close friends and industry personalities at Sydney’s Museum of Contemporary Art. Clinic founder Dr Joseph Hkeik said the glamorous guest list was made up of family, close friends and industry personalities who have “helped All Saints Skin Clinic become one of Australia’s leading skin clinics […]

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