Fresh-to-market prescription skincare brand, The Secret hosted special guests over an intimate dinner this month to celebrate the launch of their latest milestone: refillable packaging.
The Secret was founded in 2019 by skin clinic owner Dr Clara Hurst and general practitioner Dr Deb Cohen-Jones, launching their sophisticated online prescription service to consumers in early 2020.
The event was hosted at Shell House Sydney in the private dining area. Dining tables were lined with a striking mix of purple, fuchsia and white florals. Sandstone slabs boldly featured under the brand’s re-packaged products and were placed around the venue for guests to study.
To eat, guests shared an array of plates including raw scallops, agnolotti and dry aged angus beef. To drink, rose, pinot noir, sparkling wine and a non-alcoholic pink polka dot spritz were available.
Gemma Watts took to the microphone to introduce the brand, while Clara and Deb thanked guests for their attendance, providing background on the brand’s investment in sustainable packaging practices.
“It’s essential to us that the footprint we leave behind is a positive one, not only on the skin of our patients but on the planet, sustainability remains one of our core values and we’re proud to offer our patients a solution that minimises product wastage and usage confusion while providing optimum skin health results,” said Deb.
The Secret Skincare’s Sustainability Practices
In a press statement to media, the brand noted –
“All packaging at The Secret is reusable, recyclable or biodegradable and waste continues to be minimised with products that are not only made to order but are longer lasting because of improved sizing and airless dosage dispensing, so they remain active for the optimum time frame.
While the outer vessels housing the refillable pod have been designed to keep, they can also be recycled. The refill pod is also fully recyclable and can be sent back to The Secret (six pods, results in one free product), or recycled at home or at a TerraCycle location.”
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