Building your personal profile could snowball your salon’s success.
Melanie Gleeson founded Endota 20 years ago. That was before social media, and the technologies that clients take for granted today. Here, she tells Professional…
SMS marketing isn’t a new phenomenon among salons, thanks to its cost-effectiveness and strong return on investment. But if your salon is still using basic…
Turn potential customers into loyal ones.
It’s a known fact that 44% of start-ups fail in the first five years. Where did they go wrong? When you’re building a brand, it’s…