We do everything on social media these days, we shop, we eat, we search for stylists, we inspire and we do business.
Social media is increasingly becoming the primary tool for businesses to connect with their consumers, and the beauty industry is no different, beauty businesses such as Glamazon benefit greatly from using platforms such as Instagram and Facebook.
Creating a social media strategy that is suited to both your beauty customer base and your business not as tricky as the art of applying individual false lashes, if you stick to the basic rules. Lauren Silvers Co-founder of successful beauty app Glamazon, gives the inside scoop on social media for beauty.
Post photos, information and an eye palette that your target consumer base would find appealing, that is also in line with your brand image. Posts that include photos receive 120% more engagement than the average post. Glamazon stylists share their miracle makeup and hair works, providing constant inspiration on the must have looks that are trending. Glamazon shares relevant content on its social platforms, who doesn’t love a lazy-girl hair hack, some quick styling tips or some nail colour inspo?
Competition is key
Photos of your contoured creation or create contests and giveaways to promote brand loyalty and spread awareness of your brand. People love a good competition, whether that be a chance to win a $50 gift card or an amazing discount from Glamazon on a beauty package to glam up for Valentine’s Day. Glamazon uses FIRSTGLAM code to get our beautiful customers $10 off their first booking.
Don’t overkill your promotions
Entice your customer base by providing 10% off their next visit for engaging on social media. Sharing the post, tagging friends and liking the business’ Facebook page is minimal effort for maximum engagement and exposure, generating brand awareness and recognition. Beware of the dreaded excess promoting, a good rule is 80:20, 80 percent of posting should be fun, quirky and represent the brand personality, and 20 percent of posts aimed at driving sales. Earlier this month we had our top stylists pull together their favourite looks for Mardi Gras inspiration, crazy colours, glitter and bold looks were recreated by all.
Use your Facebook ads to their full extent by doing specific targeting towards your demographic. You can direct your Facebook ads to appear on the newsfeed and target people physically located near your business, or alternatively, who like related beauty pages. The infographics provided by the insights tab on your business’ Facebook disclose percentage increase or decrease of page actions, views and likes, as well as post reach, engagement and videos. Use these infographics to your advantage by ramping up a makeup post.
While your makeup remains #onfleek, it’s important for your business to stay on trend in the social media world. Using trending hashtags draws more users towards the business’ profile, and it’s a fantastic free way to showcase the salon’s services. Before and after photos are like a testimonial to your work, use the technique as an important marketing technique to showcase your talent. After all, Instagram has 500 million total users with 300 million daily active users.
And to help seal the deal, here are the best marketing hashtags released by Instagram globally for 2017: #tbt #love #photooftheday #beautiful #social #branding #socialmedia #success #sales #entrepreneur #branding #tech #business #contestalert #giveaway #discount #deal #smallbiz