The Green Edit hosted beauty media and public ticket holders at Terrace on The Domain last Thursday afternoon for the first time since the commencement of Sydney lockdowns. Showcasing the best of Australian clean, ethical, sustainable and cruelty-free beauty and lifestyle brands, the trade show provided a stylish space for vendors to market their product lines.
Guests were welcomed by The Green Edit Founder and organic makeup artist, Cathy Tolpigin and MC Elle Halliwell. Cathy was then joined by expert panelists Ere Perez, Janet Hayward and Keira Rumble. Winners of the day’s Best of The Green Edit Awards were announced. Such winners included Ere Perez Cosmetics for best Makeup Product, Nicole Louise Apothecary for best Skincare Product, and Luk Beautifood for best Sustainable Product.
The showcase featured a range of salon-stocked brands including: Ere Perez Cosmetics, INIKA, Luk Beautifood, Edible Beauty Australia, and Founders Formula. Brand founders and marketing teams provided insight to guests on the history and ethos behind the names.
Guests were treated to roaming appetisers like mushroom toasties and antipasto skewers, as well as collagen-infused beverages. Wine was also available at the Angrove Organic Wine Bar, and those with a sweet tooth indulged in Krumbled Foods’ beauty food bites. Music pumped throughout the event, courtesy of Kerrin Oaks. On completion of the event, guests were spoiled with a generously-sized gift bag containing full-size product samples valued at $500.
The Green Edit is a digital platform designed to educate and inspire consumers on the latest innovations in the clean beauty space. Cathy’s mission is to bring green beauty into the mainstream; “to inspire and educate without greenwashing, helping The Green Edit community to navigate the space with transparency.”
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