PB Radar: The people, places and events Professional Beauty is currently crushing on.
PBS to host first aesthetic device showcase
Professional Beauty Solutions will host their highly anticipated Aesthetic Device Showcase, with registrations currently building. The event will provide a platform for the Australian distributor to educate industry representatives on the latest device launches to hit the market. Attendees will be educated on the opportunities presented by technologies like Radio Frequency, Body Contouring, Laser, IPL, Microcurrent and LED Light Therapy. The showcase will involve live demonstrations and treatment experiences from Lynton Laseres Ilumi Facial using Excelight®, Pollogen Oxygeno 3-in-1 Super Facial, Pollogen Divine Pro, Pollogen Maximus Buttock Lift, and Bio-Therapeutic Bio-Hydroderm® Trinity. PBS partners with industry-leading advanced aesthetic device manufacturers ensuring salon, spas and clinics can access results-driven aesthetic technology. To learn more, contact PBS on 1800 625 387 or online.
WiQo’s three steps to success
Italian-born cosmeceutical and device company WiQo has recently joined the Advanced Cosmeuticals portfolio, launching in Australia with a range of targeted treatment solutions. The brand’s Lifting & Brightening Programme provides an effective in-clinic treatment and home care solution to clients looking to brighten and firm the skin via a three-step approach. Step ONE – WiQo ONE Lifting and Brightening Gel for Face and Body – is applied in-clinic to activate a natural renewal process in the skin. This multilayer approach was born from the innovative interaction between Homocysteic Acid and Ammonium Trichloroacetate, in the presence of low concentration Hydrogen Peroxide. The innovative patent-pending formula is applied topically with a specific massage technique. Best suited to photodamaged, wrinkled, lax and dull skins, the formula provides a persistent lifting effect after five sessions with minimal discomfort with year-round use possible. Step TWO – the Nourishing and Moisturising Face Cream for Dry Skin is applied to the treated area to prevent dryness and soothe redness. Followed at home is Step THREE – the application of the Nourishing and Moisturising Face Cream for Dry Skin and Smoothing Face Fluid respectively to continue the restorative process that began in-clinic. To learn more on the full WiQo range, contact Advanced Cosmeceuticals on 1800 242 011 or online.
Come fly with dermaviduals
With incoming travelers returning to Australia from February, travel packs are back on the radar of many beauty brands and their customers. German cosmeceutical brand, dermaviduals is no exception, releasing a refreshed range of travel kits showcasing the brand’s best-selling corneotheraputic skincare essentials. The brand’s High Classic Travel Kit contains miniature versions of the brand’s Cleansing Milk with DMS, Suusmoon Lotion N, DMS Mask with Vitamins and DMS Base Cream High Classic, all contained within a reusable beauty bag. Suitable especially to those suffering dehydration and sensitivity of the skin, this product line-up targets the needs of users undertaking air travel. To learn more, contact Derma Aesthetics on 02 9960 1300 or online.
Jane Iredale’s makeup makeover
Jane Iredale has merged skin-loving ingredients with long-lasting cosmetics with the release of their PurePressed blush and eye shadow range. The product line-up, housed in modern white and rose gold branded packaging contains a revised formula promising extended wear and a rich colour payoff for its user. Formulated with minerals and antioxidants aimed at soothing and nourishing the skin, the range works to prevent trans-epidermal water loss in the skin while holding its pigment. Jane Iredale is carried throughout Australia and world-wide in more than fifty countries. For more information, contact Margifox Distributors on 1300 850 008.
Better with Blys
Australian mobile beauty business, Blys has expanded their network to include all national major cities and are looking to onboard freelance skin, makeup and massage specialists. CEO and Founder, Ilter Dumduz describes the vision behind Blys is in making wellness services more accessible. “[Blys] allows those who are immobile or unable to attend salons to have equal access to wellness and beauty services,” Ilter says. In conjunction, Blys staff members are on hand to support salon owners in two ways: by outsourcing staff, and by registering salons to the Blys platform where in-home bookings in their area can be forwarded on during a quiet period. “Blys handles everything around the individual provider business, from marketing, payments, and invoicing to customer service”. Click here to learn more and register.
According to The Australian Industry and Skills Committee, employment levels for beauty therapists are predicted to increase from 358 000 in 2021 to 507 000 by 2025.
This article will originally appear in the March-April 2022 issue of Professional Beauty.
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