Japanese-born cosmeceutical brand Forlle’d is planning to re-launch into the Australian market in partnership with a yet-to-be elected distributor. With a focus on delivering improvement to skin quality with a professional, science-backed product line-up, the brand is looking to align with an Australian distributor that can affectively introduce them to relevant beauty therapists. Education is front-of-mind for the brand, and hopes to work with a distributor that understands the value of such.
In November 2020, Wellness and Beauty Solutions announced their partnership with, and the arrival of Forlle’d under the True Solutions Australia umbrella. A spokesperson for Forlle’d tells Professional Beauty’s Hannah Gay that the brand has decided, however to move in a new direction from 2022.
Devised by Professor Makoto Hatto, the 15 year-old skincare brand centres all of its formulations around hero ingredient – hyaluronic acid. Products are suitable for use pre- and post-surgery and invasive skin procedures and are compatible with most professional skincare equipment. They’re also cruelty-free and artificial fragrance-free.
Forlle’d is currently stocked in over 40 beauty salons, spas and clinics worldwide including the United Kingdom, the United States and Europe.
For enquiries, reach out to Forlle’d International Sales Director, Ugur Kizilyaprak at firstname.lastname@example.org.
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