Founder of Australian waxing company Caronlab, Lilliane Caron has been hard at work on a new venture that’s seeing the company expand internationally.
If there’s anything the founder of Australian waxing company Caronlab, Lilliane Caron, hates – it’s sitting still.
Despite explosive success with the brand in Oz, the professional hair removal entrepreneur has no plans to slow down, already knee-deep in a new venture set to take her trademark quality waxing products to the world.
Two years ago, Caron launched Waxxxpress in the UK. Distinct from Caronlab, Caron designed Waxxxpress to be an easy go-to online shopping portal for waxing professionals looking for professional grade waxes.
And now that it’s become a hit, Caron is taking the brand to the USA, alongside head trainer Holly Hayes.
The duo started their trip with the IECSC Expo in Florida, the brand’s first official expo in America.
“We couldn’t have been happier with the success of Waxxxpress at the IECSC, it was great to see how many people embraced Waxxxpress with open arms considering it was our first USA Expo!” says Hayes.
Alongside other Waxxxpress master trainers, the pair demonstrated their Revolutionary Microwave to Pot concept with the crowd.
“Being able to heat your wax and place the jar straight into the heater with no pouring is a completely new revelation for the USA, it’s so exciting to share this as well as my waxing technique with such a large audience,” says Caron.
From there, the waxing professionals hot-footed it to Birmingham, where they took the brand to the Hair Removal Expo, Britain’s only one-day conference dedicated to hair removal.
The team are due to arrive home later this month.