Adam & Eve Wax undergoes makeover

After 17 years trading as Adam & Eve Wax, the popular brand is being renamed Jax Wax Australia after its parent company ‘to better reflect the global nature of its depilatory business’.

A Guide to the Perfect Manzilian with Lycon’s Lydia Jordane

A Manzilian is one of those things you definitely – definitely – don’t want to mess up. But we’ve got you covered; PB sat down with expert waxer and founder and CEO of Lycon Cosmetics, Lydia Jordane, to talk fluid wrist movements, pain management and preparing for your first Manzilian. What’s the key to a perfect […]

7 Things You Might Not Know about Waxing

Because you learn something new every day, right? 1. According to Lydia Jordane, CEO and Founder of Lycon, waxing is most popular in the Middle East. “In about 1995, they didn’t know about commercial wax,” says Lydia. “They made their own homebrew, called Halawa, from sugar, water and lemon juice but now they love commercial […]

Italy, London, Johannesburg – What’s next for Australian brand Adam & Eve Waxing

Following great success at four international shows in 2016, Australian supplier Adam & Eve Waxing has no plans to slow down and will continue to take the world by storm in 2017. The waxing brand recently showcased their products at the Professional Beauty expo in Johannesburg, the biggest trade show of its kind in Africa. […]

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