Alpha-H owner and director, Michelle Doherty’s was announced the Gold Coast Woman in Business of the Year at Palazzo Versace last month.

A thrilled Michelle Doherty accepts her award.
A thrilled Michelle Doherty accepts her award.

When there’s 149 entrants across 7 different categories for an award, you don’t tend to feel terribly confident about winning.

But Alpha-H owner and director Michelle Doherty had a lot to feel confident about when she stepped into the Gold Coast’s prestigious Palazzo Versace last month.

You see, Doherty’s no stranger to coming out on top against the odds. She’s managed the once little known brand through a GFC with the majority of her business being international export, with a high Australian dollar to add to the difficulties, and emerged a household name in professional skincare.

And the hard work has paid off. Last month Doherty was awarded the Gold Coast Woman in Business of the Year out of a stellar line-up of competitors.

“The experience is a great way of reflecting on all of the hard work you have put into your business, all the challenges you have overcome and all that you have achieved. It acknowledges that you have learned the hard lessons and used them to improve the business,” says Doherty.

In many ways, Doherty’s experience managing a brand through the global financial crisis was a win too, allowing the managing director to rethink her business model and implement more sustainable, cost effective strategies.

“I have always maintained that Alpha-H is an affordable and sustainable skincare brand and therefore felt that passing on any increases would compromise our valued customers. Alpha-H has and continues to absorb these variations. Our customers and their needs are always at the forefront of our decisions and I believe that this is at the root of our continued success,” explains Doherty.

Doherty’s strength in building relationships with her clients has become the foundation of her brand and contributed to its ongoing success.

“I feel very honored and humbled to have won such a prestigious award. I couldn’t have done it without the support of our loyal customers, dedicated team, loving family and everyone that is the Alpha-H community.”


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