Beauty Boosters celebrated their official launch into Myer stores nationwide and online with a fun, interactive event at their Marrickville headquarters.
Sydney’s top media sipped on champagne while they were transported in Beauty Boosters-branded limousines to New Directions, the headquarters of the leading beauty supplements brand.
While enjoying collagen-infused cocktails, the group of editors, beauty directors, influencers and wellness gurus moved between beauty stations that had been set up and included ‘signature waves’ by Natalie Anne Hair, express facials by Le Skin Co.de and the perfect ‘no-makeup’ touch up by Alarna Taylor Makeup.
Media also received personalised gift boxes, which included the three products in the range: Collagen-C, Complexion Perfection and Glow Getter.
Collagen-C contains vitamin C to support the production of collagen and connective tissues, and to help protect capillaries.
Complexion Perfection provides a balanced blend of oils to deliver natural Omega 3, 6 and 9 fatty acids, as well as evening primrose oil which assists in soothing and relieving dry, itchy skin conditions.
Glow Getter contains riboflavin (vitamin B2) to support skin regeneration and integrity, alongside zinc which assists with the growth and health of hair and nails.
Head of brand Bernadette Borg said the launch into Myer had been a huge success so far, with some products already selling out.
“Within moments of launching within Myer, Beauty Boosters’ Complexion Perfection sold out in many of its QLD stores,” she said.
“We are currently restocking as fast as we can to get it back on the shelves.”
Bernadette said the Beauty Boosters range was a great option for any salon or spa owner looking to expand their retail offering.
“It’s the perfect range of supplements to help clients maintain their glow between salon visits,” she said.
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