A well prepared salon services menu has traditionally assisted clients in selecting the right treatment, as well as supporting treatment and retail sales.
But is a salon menu becoming less important now that more clients are individually diagnosed with bespoke treatments recommended?
This was the second of six questions considered by influential thought leaders at the Professional Beauty Industry Roundtable 7.
The topic up for discussion was ‘The Inspired Salon’.
Taking part was a prestigious panel that included Dermalogica general manager Kristie Millgate, Dermatonics co-founder Donna Lee Marcal, awarded salon owner and educator Gay Wardle, Bohéme Skin and Beauty owner Kim Baker, Endota SON Group owner Sally Cantwell and Heavenly Retreat Skin Correction Beauty Spa owner Helen Gerasimou.
They acknowledged one size did not fit all when it came to treating clients, and agreed a personalised consultation was crucial.
However, our thought leaders recognised the importance of a salon menu to help guide both client and therapist.
Helen said her salon needed to have a menu to guide clients, but it was online rather than printed to help the environment and also make it easier for customers.
Donna said Dermatonics gave clinics suggested products for particular skin types and suggested protocols to go with their professional range, but that it was very important therapist consulted with each individual client.
Kristie said Dermalogica were passionate about personalisation, because not everyone’s skin was the same.
Gay said a menu should outline what your salon did and it was important to give direction where the client was not giving the therapist direction.
Sally said a menu was still important at Endota Spa, whether it was electronic or written, as it was a silent salesperson, that promoted signature treatments.
Kim said they had a paper menu at Bohéme Beauty, which was a gateway for new clients coming into the clinic, but she updated online salon menu every six months.
Watch the video below to see the full discussion and make sure you visit our Roundtable hub to see what else our industry experts had to say on the inspired salon.