QUESTION: It has been said that buying Australian also means buying into the Australian way and culture. What brand personality do Australian beauty products feature that sets them apart from others? This was the sixth and final question discussed in depth at the tenth Professional Beauty Industry Roundtable, focused on Australian Made Beauty, at the […]
28 June, 2019QUESTION: At Cosmoprof Asia in Hong Kong last November, a significant number of beauty brands exhibiting in the Australian pavilion had little or no presence in our own salon environment. What can be done to make sure Australian made brands are best represented when selling on an international stage? This was discussed in depth at […]
24 June, 2019QUESTION: Australia is renowned for its high quality manufacturing standards, but how can salon owners be confident that the research and innovation behind Australian beauty products is consistently as good, if not better, than cosmetic powerhouses such as the USA and Germany? This was one of six questions discussed in depth at the tenth Professional […]
17 June, 2019QUESTION: With one of the most botanically diverse but also harshest environments in the world, Australian beauty products are created and formulated with our lifestyle in mind, and tailored to our specific needs. Identify one hero ingredient from an Australian beauty product and explain its merits. This was one of six questions thrown to our […]
11 June, 2019In recent times Australian celebrities have launched beauty brands on an international stage. Examples include Miranda Kerr with KORA, Jess Hart with Luma, Zoe Foster Blake with Go-To, and so on. Is this trend helping the Australian beauty market by raising awareness world wide? Or is it a hindrance by taking away consumer spend from […]
3 June, 2019How does your salon clientele currently regard Australian beauty products? Has there been a shift in Australian consumer perception toward home-grown products over the past decade? These questions kicked off the tenth Professional Beauty Industry Roundtable, where suppliers and salon professionals got together to discuss all things Aussie made, owned and manufactured. The Professional Beauty […]
28 May, 2019Why Australia is taking the lead
14 May, 2019Get up close and personal with our five suppliers
13 May, 2019See who took part in IR10
13 May, 2019How important are home grown products?
13 May, 2019Is it a hindrance or a help?
13 May, 2019What makes Australian beauty products unique?
13 May, 2019How Australia compares on the world stage
13 May, 2019Making sure Australian-made brands are authentic
13 May, 2019What sets us apart from others?
13 May, 2019Being authentic to your brand
17 December, 2018Can your salon make a real difference?
10 December, 2018How to best support your team
10 December, 2018End of content
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