An Australian model and entrepreneur has tapped into the billion dollar beauty industry with a new collection of products inspired by supermodels.
Founded by Australian curve model and entrepreneur Jessica Earle, the Masked By Models range includes luxury face masks and serums, formulated with natural ingredients to provide a ‘model-esque’ look.
Jessica said she started the brand after struggling to cut through the cluttered beauty market to find the perfect product match for her skin.
“I’ve always loved the beauty industry but have been equally frustrated as I’ve struggled to find the right products for my sensitive skin” she said.
“I used clay masks that dried so hard my face felt like it was cracking and turmeric masks that left my porcelain white skin stained for days.
“It was truly important to me to create a product line that not only worked but didn’t wreak havoc on different skin types.”
The Masked By Models range includes a 24K gold Golden Alchemy magnetic face mask, a 24K Gold Facial treatment, Flawless Glow serum, dead sea mud Black Lustre magnetic face mask and rosehip Pink Clay mask.
Jessica said all products were cruelty free, natural, chemical free with no harmful ingredients or nasties and suitable for all skin types and ages.
“I’m surrounded by beauty industry professionals in my line of work, and it’s led me to become privy to the secret ingredients that are on their must-haves lists,” she said.
“It has been my goal to bring these secret ingredients to life in products that are luxurious and affordable – two words that are not often found in the same sentence – let’s call it the democratisation of skincare.
The products were launched to media and influencers at a cocktail party in Sydney’s Rosebery where live demonstrations were given showcasing how the masks worked.
For more news and updates, subscribe to our weekly newsletter.