NZ offers new opportunities to Oz beauty professionals

The Izabelle Hammon stand at the 2017 NZ Hair & Beauty Expo

Australian beauty professionals can gain access to “brands their competitors don’t have” and emerging trends at this year’s NZ Hair and Beauty Expo.

According to expo organiser Shaughan Woodcock, the biennial event is definitely not for locals only – and has distinct benefits for Australian salon owners and beauty wholesalers looking to grow their businesses.

“The NZ hair and beauty industry is fast embracing change,” he said.

“The expo is an opportunity for Australian retailers to uncover trends clearly surfacing in a smaller market, before they go mainstream in a larger market.

“The expo also give retailers direct access to brands their competitors don’t have.”

To be held at the ASB Showgrounds in Auckland on July 13-14, the expo will feature 70 exhibitors including New Zealand brands such as Magpie Beauty, PhiAcademy New Zealand, Izabelle Hammon, Lashworx, OMG Beauty Solutions, Caithy Organics, Purebeau NZ and Natulique.

However Woodcock stressed that salon owners are not the only ones who will benefit from making the short trip ‘across the ditch’ to attend the expo as it’s also “a great opportunity for Australian brands to connect directly with over 2700 New Zealand hair and beauty industry professionals”.

“Rather than painstakingly researching, vetting, and connecting over the phone to New Zealand’s retailers, Australian companies can get face-to-face with Kiwi hairdressers, beauty therapists, wax and tan professionals as well as tooth whitening and nail technicians with great potential ROI,” he said

“It’s a fantastic opportunity to test the market with product as wholesalers can get feedback quickly, and at scale, from the movers and shakers who know the consumer here in New Zealand the best.”

He said 59 percent of attendees at last year’s expo were owners or managers so “Australian exhibitors can feel confident they are connecting with decision-makers who are able to sign up for wholesale accounts on-stand (pending exhibitor reference requirements)”.

“Moreover, all exhibitors have access to a free lead scanning app to support lead generation and lead nurturing on their return to Australia.”

He concluded that “with Kiwi beauty influencers and beauty media in attendance”, the expo also  presents an opportunity for Australian exhibitors “to drive NZ market awareness and make a real impact”.

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