Leading trio launch new Expo

Three of the world’s leading beauty exhibition organisers ‒ BolognaFiere, Informa Markets and Shanghai Baiwen Exhibition Co ‒ have joined forces to host the inaugural South China Beauty Expo. The new expo, which will be held at the Shenzhen Convention & Exhibition Center from July 30 to August 1 next year, is being organised by […]

Skincare company targets tattoos

Beirsdorf, the German manufacturer of La Prairie and Nivea products, has launched a skincare brand targeted at people with tattoos. Created by the multinational’s new business unit, Oscar & Paul, the Skin Stories range is made up of four products (defining serum, rapid repair balm, daily lotion and colour protection sun stick) containing ‘Inkguard Technology’ […]

Oz online sales power ahead

Health and beauty products make up 9 percent of Australian’s online purchases, according to new research by Power Retail. The company’s new ‘Shopper Profile’ report on online Health and Beauty shoppers concluded that health and beauty products have become “one of the most significant commodities” in Australia’s retail market since the introduction of social media […]

Skin cancer removal tops dermatologists’ treatment list

Skin cancer removal was the most common procedure performed by dermatologists in the US last year. According to the American Society for Dermatologic Surgery Association (ASDSA) its members performed more than 3.5 million skin cancer treatments in 2018 – and the number is likely to grow even higher this year. ASDSA president Dr Murad Alam […]

Viola is new face of L’Oréal 

Viola Davis, the 54-year-old actress, activist and humanitarian, is L’Oréal newest international spokeswoman. Viola, best known for her 30-year award-winning acting career, joins an esteemed roster of diverse spokespeople including Celine Dion, Helen Mirren, Eva Longoria, Elle Fanning, Aja Naomi King, Nikolaj Coster-Waldau and Camila Cabello for the brand in recent years. According to L’Oréal, Viola’s appointment builds on the company’s mission to reflect […]

Startups invited to ‘Switch it On’

The Startup Collective will be holding a two-day seminar in Sydney next month to help beauty industry start-ups turns their dreams into reality. According to the Collective,  the ‘Switch it On’ seminar is designed for people who want to launch their own beauty business/brand but don’t know where to start – as well as for […]

Christina launches Illustrious treatment

Christina Cosmeceuticals has launched an in-salon treatment that promises to de-pigment and whiten the skin for less than $20 per treatment. Based on four separate techniques (inhibition of tyrosinase, inhibition of melanin transfer, absorption of melanin and degradation of melanin), the new Illustrious treatment was developed to overcome the limitations of previous in-salon whitening treatments. […]

Sophie opens up about life with PCOS

Candela Australia’s new Gentle Series brand ambassador, Sophie Cachia, is highlighting the reality of living with Polycystic Ovaries Syndrome (PCOS) to social media followers this month – PCOS Awareness Month. Sophie, who has been living with the “genetic, hormone, metabolic and reproductive disorder” since she was just 17, is a Melbourne-based blogger, mum and business […]

Transgender model is new face of Chanel

Transgender model Theodora ‘Teddy’ Quinlivan is the face of Chanel Beauty’s latest campaign. The 25-year-old model, who publicly revealed she was transgender at New York Fashion Week in 2017, is the first openly transgender model to work for the French fashion house. Sharing images from the new ‘Summer Look’ campaign on Instagram, Teddy said she […]

Runway Room launches makeup collection

Runway Room, the owner of four hair, makeup and beauty salons in Melbourne, launched its new makeup collection in Sydney last week with  ambassador Jodi Anasta.  Created by company founder Alex Fevola, “the salon heritage brand aims to provide professional standard makeup to the everyday beauty lover”. “From teens getting ready for their first school […]

Elle’s top 10 beauty products for AOAM

Media personality Elle Halliwell has been appointed as an ambassador for Australia’s largest organic awareness campaign ‒ Australian Organic Awareness Month (AOAM). Held in September each year, the campaign is organised by the Australian organic industry’s leading body, Australian Organic, to promote the importance of certified organics for both consumer wellbeing and the environment. According […]

WNB buys True Solutions

Wellness and Beauty Solutions (WNB), the distributor of Jbronze, nailKALM and TANNED, has bought True Solutions International, the distributor of eight professional beauty brands, for $500,000. WNB currently distributes its “suite of owned and licensed wellness, beauty and lifestyle brands”, which will soon also include its new Elle Makeup, Elle Kids and Elle Baby ranges, […]

Women search online before buying

Almost half of all women shopping for skincare are researching products online before purchasing in-store, according to a new report. According to the NPD’s ‘Women’s Facial Skincare Consumer Report’, American women are increasingly turning to online research to better understand the ingredients in, and the brands behind, their facial skincare products. NPD Group beauty industry […]

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