Jessica undergoes makeover

Eight years after launching Jessica Cosmetics natural nail products in Australia, Jessica Cosmetics Australia has changed its name to Masters Beauty International (MBI) as part of its growth strategy.

Owned by Geoffrey Yeatman and Rose Bolam, the NSW-based company took on the local distributorship of Nee Makeup in 2017 and is considering taking on other international brands in the near future.

“We took on the business in late 2010 and decided to use the Jessica name in an effort to leverage off a well known and reputable brand,” explains Geoffrey.

“At the same time we registered Masters Beauty International as the business entity name in the hope that we would expand our range at some point in the future.”

He says the couple chose the name Masters Beauty International as, at the time, Rose and her daughter Chantelle owned a beauty salon called Masters Touch Beauty.

“We decided to work off a name we already had established and we included ‘international’ as our vision is to bring international brands to Australia.

“At the moment we haven’t identified the next brand but we are visiting Cosmoprof in Italy in March so who knows what we might find, perhaps there is a brand waiting for us that will compliment Jessica and Nee.

“Rose is keen to find an organic tanning oil which can be used in massage”.

Geoffrey stresses that the name change will not impact on the company’s existing stockists as the company will continue “to support them and source the best toxin free, exclusive products from reputable international beauty houses”.

The name change will simply “allow everyone to associate the various houses we distribute with one common company name” – and make it easier to take on new brands.

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