Global beauty giant Sephora is increasing its footprint across Australia this week with the opening of its 13th store.

Located in Melbourne’s Highpoint Shopping Centre, the store will be the company’s third in Victoria.

According to Sephora Australia manager Libby Amelia, Sephora has been in high demand with Victorian beauty lovers since the opening of its first Victorian store in Melbourne Central in 2015 – the company opened its second Victorian store a year later in Chadstone.

“We can’t wait to bring another Sephora store to Victoria,” she said.

“The demand for more Melbourne stores has been considerable and we want to be able to meet the expectations of our local beauty aficionados.

“Highpoint Shopping Centre is a great fit for us and we’re looking forward to launching there [on Thursday November 2].

“We have some super exciting activities planned for launch day to welcome Melbourne’s inner western beauties to the wonderful world of Sephora.”

Sephora’s new ‘Into the Stars’ makeup palette

The new store will stock over 100 brands including exclusive lines from Marc Jacobs Beauty, Givenchy, Tarte, Anastasia Beverly Hills and the new Fenty Beauty by Rihanna.

The store will also stock “beauty from the inside out” brands such as KORA Organics, The Beauty Chef and WellCo in Sephora’s newly launched Wellness Category.

Owned by LVMH Moët Hennessy Louis Vuitton, Sephora (which has 2500 stores worldwide) opened its first Australian store in Sydney’s Pitt Street Mall a few weeks before Christmas in 2014 – and launched its local online store less a year later in November 2015.

The retailer describes itself as a “beauty trailblazer” due to “its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment, disruptive spirit and constant innovation”.

Leave a comment