The Inkey List showcase

UK beauty brand The Inkey List was showcased to media and influencers at Portobello PR headquarters in Sydney’s Paddington. At the showcase, each guest’s skin was analysed and they were able to pick the products that best suited their skin type and concerns. Attendees were given fresh coffee in reusable, branded coffee cups, accompanied by […]

Sephora opens in New Zealand

Four and a half years after opening its first retail store in Australia, Sephora (which has 1900 stores worldwide) has opened its first store in New Zealand. Owned by LVMH, the mega beauty retailer opened the 450 square metre store at 152 Queen St in the heart of Auckland on July 20. Although the store […]

Lucky 13 for Sephora

Global beauty giant Sephora is increasing its footprint across Australia this week with the opening of its 13th store.

Sephora Queensland opens!

Sephora’s first Queensland store opens at Gold Coast’s Pacific Fair Shopping Centre with thousands of beauty enthusiasts lining up for a slice of the action.

The rise of the beauty app

Beauty brands are flocking to launch beauty apps that deliver personalised digital offerings. We look at the latest from Rimmel and St Tropez.

Burberry joins Sephora

Makeup artists rejoice! Cult Brit brand Burberry has just hit Sephora stores in Sydney, with Sephora Melbourne launching the brand later this month.

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