Salon Stocked Lash Brand Makes $66,000 in Sales Overnight After TikTok Video

Australian-owned lash and brow brand, Lavish Cosmetics is celebrating the overnight success of one of its hero products.

The Melbourne-based business published this video to social media platform, TikTok in October 2023. The video has since been viewed 11.9 millions times, gained 336.1k likes, and reportedly generated over $66,000 in just 24 hours. The brand’s account – – has now reached 25.9k followers.

The product that has now gained viral status on social media is the Lavish Cosmetics The Lash Lifter – an eyelash curler with unique silicone comb add-on to encourage lash separation.

The Lash Lifter by Lavish Cosmetics

Founder of Lavish Cosmetics, Olivia Epifano, expressed her excitement over the unprecedented success driven by TikTok, highlighting the platform’s unparalleled potential for small Australian businesses. “TikTok has provided us with an incredible opportunity to showcase our products and connect with a wider audience. The overwhelming response to our viral video underscores the power of social media in amplifying brand visibility and driving sales for small businesses like ours.”

Lavish Cosmetics was founded in 2019 and is a brand “dedicated to creating products that help individuals feel more confident and beautiful on the daily with their increasing range of chemical and paraben-free products,” a press statement on the brand notes.

The brand is currently stocked in beauty salons in NSW, VIC and QLD.

To become a Lavish Cosmetics stockist, visit this link.

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