China’s Biggest Beauty Expo is Returning for 2017

After its huge success in 2016, the Shanghai International Beauty Expo is returning for 2017. Run by the China International Beauty Expo, the three-day event will bring together the beauty, cosmetics, medical cosmetology, hairdressing and cosmeceutical sectors.

Regarded as the hub of China’s global beauty business, this year’s expo promises to outdo its 2016 offering, which saw over 2,500 exhibitors from 26 countries and regions.

“China has the largest marketplace in beauty and wellness and the Shanghai International Beauty Expo in 2017 will reflect that,” Founder and Executive Director Lin Lin J told Professional Beauty.

“We’re bringing in more international brands this time around while still showcasing small and boutique businesses.”


Australia is set to play a leading role in CIBE’s 2017 exhibition, with a growing consumer demand in China calling for natural and organic beauty products.

“Australia has the exact opposite complimentary quality of China, in that you have a lot of land and a small population, while we have a large population and not enough land, which in some cases is contaminated.”

“We’ve estimated that in 2017, 70 percent of Chinese buyers will be looking for organic beauty products, which is an 8.9 percent increase from 2016.”

“Australia is a leader in the natural beauty industry, and considering that our countries are geographically so close, providing our sister country with a platform at CIBE’s 2017 event was only logical.”

Lin Lin estimates that the Shanghai International Beauty Expo will generate a roughly $9.7 billion (AUD) market in China’s beauty and wellness sector. Not only that, but burgeoning Australian businesses will have the chance to pitch their ideas to an audience of renowned Chinese venture capitalists at the event.


Besides its strengthened Australian ties, Lin Lin has continued to revitalise China’s largest beauty trade show by introducing a health and wellness element.

“China has a long, long, long history of being healthy and acquiring wellness and beauty from within,” Lin Lin tells us. “Personally, I don’t think beauty is just about putting makeup on your face. You need to maintain external beauty by controlling what you put into and do with your body.”

In light of this, CIBE 2017 will also be hosting exhibitors and conferences from the fitness, dental, supplement, traditional medicine, and massage industry.

The three-day event will run from the 23rd to the 25th of March and will take place at the spectacular National Exhibition and Convention Centre in Shanghai.

Images credited to China Beauty Expo.


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