Murad’s Katy Bacon Talks Peptides in Light of the Brand’s Latest Launch

To celebrate the March launch of Murad’s new Targeted Wrinkle Corrector, selected media were invited to experience a Murad facial at Sydney’s Kaelon this week.

The facial, which included a 30-minute Retinol Dual Phase Peel and LED treatment, provided attendees the chance to trial the treatment one-on-one and in person, under the guidance of Kaelon’s experienced therapists.

Inside Murad’s product launch at Kaelon

The product’s cream formula is housed in a hygienic tube and is equipped with a metal tip for precision application. Applied directly to the wrinkle, the formula is pressed into the skin and left to rest into the crease. Lines are instantly filled and skin is smoothed.

Murad’s Targeted Wrinkle Corrector heroes bioavailable hyaluronic acid to plump, hexapeptide for elasticity, and plant-derived squalane to discourage future wrinkles. Murad’s Education Manager Katy Bacon answered a few questions on the brand’s innovative formula:

What is the primary function of the Murad Targeted Wrinkle Corrector, and what role does hyaluronic acid play?

“Targeted Wrinkle Corrector is a powerful peptide-meets-hyaluronic treatment designed to virtually erase the look of wrinkles by visibly smoothing and reducing wrinkle intensity instantly. The product uses a specialised hyaluronic acid which is highly bioavailable, working to intensely plump the skin and resist natural hyaluronic acid breakdown. It works like an instant filler, flooding wrinkles, including deep-set, stubborn lines. In clinical studies, the product showed significant visual reduction of deeper wrinkles over six hours – down to -26.5 percent.”

(left to right) Murad’s Katy Bacon | Murad Targeted Wrinkle Corrector

What is ‘hexapeptide’ and why have the brand chosen to include this in the treatment?

“Expression lines can be the first visible sign of ageing and they can eventually mature into very deep, stubborn wrinkles. The face has a unique set of muscles that connect directly to skin. This allows us to make facial expressions – an imperative component of non-verbal communication – but also contributes to repetitive motions that result in creases or wrinkles.

The cosmetic industry has rich experience in interrupting facial muscle contraction with topicals and injectables but in this product we are, for the first time at Murad, also looking at the relaxation time. Monitoring the recovery of skin smoothness after an expression is made. Ageing can cause decreased muscle cell quality resulting in a slower relaxation after contraction ultimately elongating the appearance of expression lines.

A hexapeptide is considered a neurotransmitter-inhibiting peptide, which is why it is so effective at treating lines and wrinkles. Neuropeptides are chains of amino acids that act as chemical messengers in our bodies and perform many functions. Acetyl Hexapeptide-8 is often said to provide a ‘botox’ like affect due to its ability to relax the muscle. In clinical studies this hexapeptide showed 11 percent wrinkle reduction in just five days, and a reduction in muscle stiffness by 11 perfect in 28-days.

The wrinkle-relaxing hexapeptide works to improve skin elasticity, helping skin bounce back fast from post-expression relaxation.”

Inside Murad’s product launch at Kaelon

How should beauty therapists introduce this product to their clients, and encourage an in-store purchase?

“Neuropeptides are having a major moment in skincare. When applied through topical skincare, they can help stimulate greater collagen production, inhibit the release of neurotransmitters to help prevent wrinkles, reduce inflammation, and promote hyaluronic acid production.

When 2020 forced a break from dermatologists, many devotees of wrinkle-relaxing injections turned to neuropeptides as a pseudo-replacement. Now customers are increasingly combining the use of injectable neurotoxins along with neuropeptides to improve facial aesthetics as a preventative and for long-term results.”

Murad has held presence in Australia since 2017. Read more on the brand’s ethos here.

To learn more on Murad’s Targeted Wrinkle Corrector and other products, contact Murad Australia on 1800 687 237.

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