Shiseido teams up with Tory Burch

Shiseido has joined forces with US designer Tory Burch to develop, market and distribute Tory Burch beauty products around the world. The licensing agreement, which takes effect from January 1, will be managed by Shiseido Group’s Americas region headquarters in New York. Established in 2004 by Tory Burch, the eponymously-named lifestyle brand currently sells clothing, […]

Shiseido opens giant forest in airport

Shiseido has opened a giant forest garden featuring more than 900 trees and palms and around 60,000 shrubs – in Singapore’s Changi Airport. Located inside the airport’s new Jewel dome, the Shiseido Forest Valley garden spans around 22,000 square metres over four storeys, and is expected to be a major attraction at the new “multi-dimensional […]

Shiseido buys into tech

Shiseido’s American subsidiary has acquired Giaran Inc, an award-winning tech company specialising in artificial intelligence (AI) platforms “to transform the consumer experience and take personalised beauty to the next level”.

The rise of the beauty app

Beauty brands are flocking to launch beauty apps that deliver personalised digital offerings. We look at the latest from Rimmel and St Tropez.

How effective is your smile?

Think you’re more Julia Roberts than Morticia Addams when it comes to your smile wattage? Soon there will be a way to know exactly how much pulling power your smile has.

Shiseido goes multicultural

Shiseido, is set to launch a new global campaign featuring three stunning models from mixed-race backgrounds.

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