Shiseido opens giant forest in airport

The Shiseido Forest Valley Garden in Singapore's Changi Airport (@Changi Airport Facebook)

Shiseido has opened a giant forest garden featuring more than 900 trees and palms and around 60,000 shrubs – in Singapore’s Changi Airport.

Located inside the airport’s new Jewel dome, the Shiseido Forest Valley garden spans around 22,000 square metres over four storeys, and is expected to be a major attraction at the new “multi-dimensional lifestyle destination”

According to Shiseido, the garden will help visitors from around the world “reignite their senses and establish a deeper connection with the brand through their experience”.

The climate-controlled garden, which will be ‘free’ for visitors 24 hours a day, also boasts “an out-of-this world S E N S E art installation”.

 “The interactive S E N S E art installation conveys the Japanese aesthetic toward nature, beauty and art to visitors to Jewel as they embark on a walking trail surrounded by the Shiseido Forest Valley,” the company says.

“It will allow visitors to explore a new relationship between themselves and nature through art that engages their sense of sight, smell, hearing and touch.”

Highlights include lights that “magically illuminate the trees”; the “breathing sound of a natural forest” created by composer Yota Morimoto; the soothing scent of Shiseido’s ‘Ultimune’ fragrance: and an app to help visitors interact with their surroundings.

Officially opened this month, the Jewel, designed by world-renowned architect Moshe Safdie, was built to transform Changi from “just an air transport node to a destination in itself” in a bit to entice travellers to choose Singapore as their preferred stopover destination.

The 135,700 sqm complex will ultimately house over 280 retail and F&B outlets as well as a hotel and aviation facilities over 10 storeys (five above ground and five below) while “seamlessly linking Changi Airport’s terminals”.

The focal point of Jewel will be the 40m high HSBC Rain Vortex (inspired by Singapore’s frequent rain) in the centre of Shiseido’s garden.

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