Oz online sales power ahead

Health and beauty products make up 9 percent of Australian’s online purchases, according to new research by Power Retail. The company’s new ‘Shopper Profile’ report on online Health and Beauty shoppers concluded that health and beauty products have become “one of the most significant commodities” in Australia’s retail market since the introduction of social media […]

Online now the Main Channel of Beauty Purchases

Digital is now the main channel of beauty purchases according to a recent Facebook IQ and Poshly study. Data shows that 1 in 2 beauty consumers surveyed in the US use their phone to buy skincare, makeup and nail products. “For beauty brands, digital beauty is the next major wave that will create a dramatic […]

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