NZ brand raws into Oz


Cryomed Australia, one of the country’s leading providers of aesthetic equipment, has launched a ‘raw skincare range” onto the market.

Created and manufactured in New Zealand, the Ao skincare range was developed by Dr Mark Gray, a clinical dermatologist trained at Harvard University.

Speaking at the brand’s launch in Sydney, Dr Gray told media guests that “unlike traditional skincare” ranges, all Ao products are formulated “using a cold process to preserve the full potency of active ingredients derived from the wilds of New Zealand and medical-science”.

“Ingredients are never heated,” he said.

“Instead, a cold processing method is used to create an emulsion so the active ingredients and delicate botanicals retain their full potency – and thus efficacy.”

Dr Gray, a founding director of Skin Institute clinics in New Zealand, said he developed the range after “20 years listening to his patients struggle with the skincare world’s mixed messages – ‘effective ingredients are harmful, natural ingredients don’t deliver results’”.

“I wanted to create a skincare range with the ideal balance between health and efficacy,” he said.

Image supplied by Ao Skincare

The Ao range contains two hero ingredients: Bakuchiol (an antioxidant found in Psoralea Corylifolia seeds and leaves which has similar effects to topical Vitamin A but lacks many of its potential side effects) and Astaxanthin (a red pigment produced by marine algae which is a powerful antioxidant 6000 times more powerful than Vitamin C).

In addition the range contains Retinal (a derivative of Vitamin A that helps reduce the appearance of fine lines and increase skin radiance and is gentle enough for even the most sensitive skin) but “no nasties” such as traditional emulsifiers, parabens, sulfates, PEGS, TEA, DEA, mineral oils, petrochemicals or artificial fragrances.

At the same event Jenna Catalano, Cryomed’s brand marketing manager, told guests that the company added Ao to its portfolio as it identified “a real need for quality skincare in Australia”.

“There are loads of skincare products out there, but the majority aren’t active formulations that utilise best-practise formulation methods to generate real results,” she said.

“We found Ao Skincare and immediately realised the range is far more advanced than its counterparts, particularly in terms of the potency of active ingredients.”

Catalono says that the company is “really excited” about the brand’s potential in the Australian market.

“We plan on Ao having a huge presence in the industry and we plan on utilising a number of channels to really spread the ‘go cold’ Ao message.”

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