Meet Jelena Vucica, founder of The Cosmetic Lounge

Tell us how you started out in the beauty/ cosmetic industry? “My passion for the cosmetic industry started when I working alongside a Plastic Surgeon. I just fell in love with industry and it’s proven a great fit for me ever since.”

How many clinics do you have? “I currently have three cosmetic clinics open which are located in Penrith, Wolli Creek and Wollongong. Furthermore, I’ve got plans for more clinics in the eastern suburbs and northern beaches area of NSW.”

What is it you love most about the cosmetic industry? “So many factors contribute to my love of the beauty and cosmetic industry but in the main, it’s being able to give my patients more confidence to feel beautiful in their skin. It’s such a gratifying feeling and it truly gives me fulfilment every day.”

What do you wish you had have known beginning your career journey? “I wish I knew to believe in myself more. Sometimes you just need to back yourself and go for it; especially when you’re passionate about the industry.”

What are the core beliefs of The Cosmetic Lounge? “The Cosmetic Lounge at its core espouses a natural approach to cosmetic treatments, with the aim to place confidence in each patient we work with, while maintaining their unique beauty.”

Can you tell us your most popular procedure? “That would be dermal filler to the lips and nose (non-surgical rhinoplasty) as well as anti-wrinkle injections. I’m so proud that The Cosmetic Lounge team specialises in creating unique lips for each and every patient. Our injectors are trained in multiple techniques to ensure we do not give cookie cutter results.”

There is so much competition on the market – how do you differentiate yourself to clients? “At The Cosmetic Lounge, honesty and ethically treatment is at the forefront of our business. We work to keep each client’s individuality while correcting their areas of concern and simultaneously providing exceptional service. The Cosmetic Lounge team is trustworthy and not sales-focused; this is our main point of difference and it allows us to genuinely put our clients’ needs first. I’m proud that we’ve earnt a strong reputation based on this point of difference.”

How do you stay ahead of the beauty trends? “Of course, social media is important to keep up to date with emerging trends. At The Cosmetic Lounge, we love to take current trends and give them our signature natural approach. Our team of injectors are constantly taking part in advance training on techniques and new ground-breaking treatments. It’s an always-on feat. The fact I love the industry so much helps.”

How did COVID effect the way you operate? “We were actually able to integrate the Covid regulations quite seamlessly into our everyday practice. We simply put even more emphasis on cleanliness and ensured that we worked in strict keeping with Covid guidelines. I will add though that being closed for a period of time due to the regulations did create an overwhelming demand when we re-opened.”

You are a busy working mum – how do you juggle this with a booming business? “It can be challenging at times to juggle mum life, treating patients as a cosmetic injector and being a business owner. I find that staying really organised and task focused is critical to ensure I’m being as productive as possible. It’s important I know when to switch my different roles and allocate enough time to each part of my life. I also have an amazing team who support me in everything I do… but the struggle is real!”

You are about to launch your own skincare line – tell us about that? “I am very excited to be launching tclFACE. I saw a gap in the market for a medical grade skin care line with high quality ingredients sold at an affordable price point. At The Cosmetic Lounge, we aim to be accessible to everyone and achieve patient results, so my goal was to have my skincare line reflect that same value.”

How did you research this? “I have been in the industry for over 10 years; I have tried it all! I know what ingredients are best for different skin types and concerns. I’ve built a strong network over the course of my career so of course, I used this network. By building relationships over the years, I have established and maintained these connections to help me get my skincare line exactly where I want it.”

What are some of the star ingredients in the skincare line? “tclFACE is an Australian owned and 100% cruelty free skin product, with high quality active ingredients that deliver results.”

You will retail this at clinics and also online what is the benefit of selling online also? “tclFACE will be sold at all The Cosmetic Lounge clinics as well as via our new e-commerce store. Selling online allows the products to be accessible to anyone which as I said earlier is one of my main goals with this line.”

What are the advantages of having your own skincare line stocked in clinics? “The advantage of selling tclFACE in clinics is the ability to educate clients that skincare and cosmetic injections go hand in hand to achieve optimal aesthetic goals.”

Any advice to other clinic owners looking to launch their skincare line? “Know your target audience. For me, I know my clientele at The Cosmetic Lounge so well; and I’ve got a really good reading of what they want and what they don’t want. Also, being authentic and true to your brand is key.”

How do you relax away from business? “You never switch off owning your own business. I need to make a conscious effort to put my phone down and give my undivided attentions to my family, and so of course, it’s spending quality time with my family that relaxes me.”

What is your favourite clinic treatment/procedure? “I’m loving PDO Threads, dermal filler to the lips and mid face – I can’t make up my mind when it comes to choosing just one!”

If you weren’t in the beauty business what would we find you doing? “I would be working with children who have disabilities.”

This article first appeared in the March/April issue of Professional Beauty magazine. Download it here or read it on the site below.

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