Advanced Skin Technology Announces New Brand Positioning “Redefining Skincare Excellence”

Australian skincare distributor, Advanced Skin Technology (AST) has unveiled a new brand positioning: “Redefining Skincare Excellence”.

“Redefining Skincare Excellence” encapsulates the company’s “unwavering commitment to excellence, innovation, and the success of partner clinics in the skincare industry,” AST said in a press statement.

At the core of the company’s rebrand is a renewed focus on empowering clinics to redefine skincare excellence as a means to distinguish their businesses and stand out from the crowd. Four pillars have been outlined to foster business growth: ownership, collaboration, innovation, and good business.

On the announcement, Advanced Skin Technology’s Managing Director Heather Harrison says: “Central to our passion is empowering our clinic partners through exceptional skincare solutions and in-depth educational programs, enabling them to deliver unparalleled results to their clients.”

Heather Harrison spoke to Anita Quade on the benefits of the SkinPen microneedling device. Read more here.

“This holistic approach, combining advanced skincare science with continual learning, is the hallmark of our success, and the results are truly remarkable. We believe in building partnerships that exceed expectations.”

In addition, greater attention will be placed on sustainable practices and responsible packaging solutions. “We are progressive and have evolved with the times. We are dedicated to minimising our environmental impact and collaborating with other businesses and organisations to achieve more sustainable practices,” explains Heather.

Advanced Skin Technology brands

AST has been in operation in Australia and New Zealand since launching in 1994. The company’s own brand, Aspect, is widely available within beauty salons and clinics in the region. 

AST is also the distributor of Aspect’s sister brands: Aspect Dr, Aspect Minerals, Aspect Sun, and recently Aspect Platinum. Also, Cosmedix, Cosmedix Elite, DermaFrac, DermaQuest, PCA Skin, Skinbetter Science, SkinPen, and Societe.

For more information, contact Advanced Skin Technology on 1800 648 851.

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