Training Is Key To Beauty Industry Success

Highly skilled professionals are in demand, which means the incentive for workers to upskill via training and development has never been higher, writes Aisling O’Toole.

New products, new ingredients, new formulations, new trends and new emerging markets are all forces the beauty industry has to contend with to stay relevant – and that’s before you consider all the other factors currently being faced by business owners such as rising inflation and a tight labour market. 

As such, it’s clear to see why training staff is sometimes considered an unnecessary expense by beauty business owners watching their bottom line, while staff often view upskilling as wasted time that could be spent with clients making money. 

And yet remaining informed, nimble and being quick to jump on emerging opportunities is what differentiates the good from the great across all business. 

However, both staff and owners alike need to look at the benefits training and development (T&D) brings, not only to each individual employee and business, but to the beauty industry as a whole. Post-Covid, the beauty industry is experiencing a skills gap with many professionals finding work in other sectors during the pandemic and failing to return to the sector now due. 

Highly skilled professionals are in demand, which means the incentive for workers to upskill has never been higher, but so too is the incentive for owners to provide those opportunities for staff. So what benefits does training and development have for both employers and employees? 

Happier Staff 

An engaged and highly skilled team is a productive team which translates into better customer service, a broader offering for clients and a team willing to go above and beyond every day – which benefits the business. For staff, an opportunity to upskill in new technology and techniques ensures you continue to feel challenged and valued in your role. While for employers, happier and more engaged staff members are less likely to seek opportunities elsewhere, meaning it becomes easier to retain key talent. 

Attract New Talent 

A business that is constantly ahead of the curve for new industry trends and staffed by the most highly skilled professionals on the market becomes an industry leader – and industry leaders attract top talent. 

For employers, most industry professionals look for ongoing training opportunities when searching for new roles. Providing T&D for staff will not only impact your business now, but also in the future as your reputation grows. Similarly, staff working for highly respected businesses will always be in demand by competition hoping to copy their success. 

Boost The Competitive Edge 

Standing still in the beauty industry can kill your business or career before it’s even started. The industry is constantly changing and evolving. Staying on the cusp of change is how you remain competitive as a business owner, and employable and in demand as a beauty professional. Training and development is essential for longevity. 

If you want to upskill and grow your career, we’ve found three opportunities that all provide training opportunities, and there are plenty more to search on the Professional Beauty Job Board

Senior Hair Stylist, Organika Hair

The Role: The Senior Hair Stylist will have an opportunity to take advantage of flexible working hours, as well as on-site and off-site training in some of the most advanced and leading green chemistry products and colours on the market. 

The Responsibilities: You’ll work with the team to grow the client base, push the business forward and ensure Organika remains at the cutting edge of hair styling and colouring. 

The Requirements: You be an experienced senior hairdresser with at least three years’ of in-salon experience. 

Apply for the Senior Hair Stylist or browse other opportunities with Organika Hair

Beauty Counter Manager, David Jones

The Role: The Beauty Counter Manager, based at Sydney’s flagship David Jones store, will experience unique levels of exposure to a world-class store management team and leading global beauty brands with generous incentives and training opportunities. 

The Responsibilities: You will be responsible for driving sales and surpassing KPIs, monitoring and reporting on stock management and ensuring all visual merchandising campaigns meet brand and company guidelines. This is in addition to training team members and setting brand culture. 

The Requirements: You must be a qualified beauty therapist with experience in previous customer facing roles. Experience leading and training teams is desirable. 

Apply for the Beauty Counter Manager role or explore other vacancies with David Jones

Assistant Manager, Laser Clinics Australia

The Role: The Assistant Manager role involves championing the company’s specialist therapists to deliver exceptional customer service through on-going training, ensuring efficient clinic operations. 

The Responsibilities: You will have responsibility for upskilling, training and coaching junior members of staff as well as developing and fostering a positive, high-performance culture. 

The Requirements: You will be a skin, LED, laser, and Skinstitut expert with a beauty diploma and demonstrable experience of being a senior beauty therapist in a fast paced business. 

Apply for the Assistant Manager role or browse other career opportunities at Laser Clinics Australia

Check out dozens more career opportunities on the Professional Beauty Job Board.

This article was produced in partnership with Jobbio.

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