APAN gears up for Sydney conference

Following the success of APAN’s 2017 Aesthetic Conference on the Gold Coast, the association is now gearing up for “an amazing program” in Sydney next month.

According to APAN chief executive officer Tina Viney, the one-day event will showcase an incredible array of speakers who will share their knowledge and expertise on key industry topics.

She says all professionals and business owners in the aesthetics industry are welcome to attend the event which “delivers generic education with no commercial bias and aims to empower practitioners in areas of regulations, scientific developments, technology, industry trends and business practices”.

“The lectures will strengthen your knowledge and help you gain confidence in facing the future.”

APAN CEO Tina Viney

The conference’s fully certified Regulations, Science and Business program includes:

Updates on NSW regulations – Anne Bolton (Environmental Health Australia)
Bolton, a senior policy analyst, will explain recent changes and updates in the personal appearance service legislation; what procedures require a license; the risks of non-compliance; and how to access resource documents for your business. According to Viney, she will “bring clarity to this important subject” as NSW business owners are often confused about the state’s regulations which are often different to other states’”.

Transitioning from beauty therapy to skin and age-management – Rita Massimo, Nancy Abdou, Helen Gerasimou and Gay Wardle
A panel discussion covering the “contentious issue of how businesses can effectively move with the times and gain the most from dermal therapists and degree qualified practitioners”. Viney says there is a wide-spread frustration in the industry as business owners seek to employ highly qualified staff to take their treatments to the next level but degree qualified professionals feel that salon owners do not understand their skills and capabilities, restricting them to work within antiquated protocols that are limited in their treatment outcomes. Viney says the panel will “present the problems as they see them and recommend solutions to help the industry move forward” .

Extraordinary leadership for everyday manager –  Phillip Fernandez (human strategist, author and business developer).
Fernandez will present some of the leading communication strategies for improving client engagement and staff performance. Topics covered will include ‘why staff respond negatively at times and how to turn their behaviour around to a positive one in minutes’ and ‘how to improve staff productivity and hit targets more consistently’

For more information on the conference, which will be held at the Pullman Hotel – Hyde Park on August 13, visit www.apanconf.com

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