Victoria Curtis, the owner/director of Curtis Collection by Victoria shares her beauty inspiration on how to be standout this party season.
Tell us what inspired you to launch Curtis Collection by Victoria?
“I was always inspired by beauty, even as young girl. Watching my mother apply her makeup, style her hair and leave the house looking impeccable (even to this day) was the beginning of my love affair for all things beauty. As a teenager experiencing issues with my skin, I began to search for the one makeup product that might assist with keeping my skin clear, whilst offering the coverage that I was after. During my time at L’Oreal Australia as a Marketing Graduate when I finished University, I began to spend more time in beauty salons and realised that a makeup product that was available in this environment that worked for your skin rather than against it, might be exactly what the industry needed.”
Our collection is focused on…
“A high quality, luxurious product that makes a woman purse proud! By combining these two elements, Curtis Collection was born. Designer cosmetics for the salon and spa industry that are actually good for your skin.”
With so many brands on the market what sets your brand apart?
“Something I have practised in business from day one is focusing solely on myself and my brand rather than be distracted by others. What sets us apart is our personal service. We strive to connect with our customers and our retailers so that we can respond quickly to their needs and also to industry trends. Curtis Collection minerals are designed to fast track your treatment results and allow your skin to look and feel as radiant as ever.”
What do you love most about the beauty industry?
“I love everything about it. Feeling beautiful is empowering! The definition of beauty is different for everyone. To me, true beauty all about confidence – I gain confidence from feeling my best. That means looking after my skin, my body and my mind. We consider common beauty concerns and work on researching and developing products and formulas that offer real solutions.”
What is your favourite hero product in the collection?
“I do love our Matte Perfection Mineral Foundation—the product that started it all! I just love the velvety smooth finish that it leaves on my complexion! It literally covers everything and looks just like a second skin. Mix this with one pump of our Radiant Glow Illuminator (another one of our hero products!) and the finish is just magic!”
What is your go to look for the party season?
“My go to look is always a bronzed smokey eye with luminous glowing skin. This is without a doubt my signature look! I find that it works well for me given the golden highlights in my hair and my eye colour which is green. Styling your makeup will bring your best features to life. That is why I created the Makeup Styling Guide which is available on our website. Our guide takes your colour tones and features into consideration and suggests the most complimentary makeup shades for your colour profile.”
Tell us the simplest way for client’s to transform their look on the go?
“The simplest and easiest way to transform your look on the go is to glam up either your eyes or your lips. Sometimes it is as simple as applying a bold lip colour for some serious wow factor! Smokey eyes are another way to add instant glamour.”
You are launching your own Makeup and Training Academy in 2019 along with retail space in Melbourne what inspired this move?
“Early next year we will be launching the Victoria Curtis Makeup Academy in Melbourne, which will be open to our stockists as well as freelance makeup artists to further their skills in the industry and learn more about our cosmetics brand. This is a passion project that I have been working on over the past year and I could not be more excited to open our doors.”