Australia’s “ultimate professional makeup, hair and beauty event” will be launched in Sydney in February.

According to organisers Scott Lattimer, and Eliza Campagna, The Show Sydney will “be so much more than a typical trade show” with a line-up of “world-class makeup, hair and beauty experts and brands” to showcase the latest in trends, technology and techniques.

Eliza, who has 16 years’ experience as a TV makeup artist, says the two-day event has been created “to be an educational platform that will provide a unique retail experience showcasing the best in class brands and artists across hair, makeup and beauty”.

“Beyond our fabulous educational presentations, attendees will be able to view and purchase the latest and greatest industry and consumer products and tools,” she says.

“It’s a fantastic opportunity for career inspiration, retail therapy, and interactive education with some of the world’s finest talent.”
Scott, the CEO of Scotty’s Makeup and Beauty Supplies and the Australian College of Make Up and Special Effects, adds that the Show is “not limited to one category, or level of experience”.

“Our mission is to provide professionals, enthusiasts to students and beauty lovers with the opportunity to equip themselves with the latest techniques from all areas, under the one roof.”

To date, The Show has confirmed the following line-up:

Jennifer Guerrero (hair) – 3 x Emmy Award winner and 10 x Emmy Award nominee
Brian Sipe (makeup) – Emmy Award winner
Rachel Montgomery (makeup) – MAGAP Award winner, AHFA Award winner and 4 x ABIA Award winner
Helen Magelaki (hair and makeup) – AACTA Award nominee
Vanessa Davis aka ‘The SKulltress’ (hair and makeup) – London Opera wigs and makeup manager with over 1m Instagram followers
Chereine Waddel (makeup) – AHFA Award winner and Laud beauty editor
Pip Lund (hair and makeup) – Channel 7 hair and makeup supervisor
Nicola Magiro Waters (hair) – Cirque Du Soleil and Muriel’s Wedding

The Show Sydney will be held at The International Convention Centre on February 8 and 9.

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