Colin Birney, Head Of Business Development at Square Australia discusses Square Stand.
The past two years have dramatically altered the way that beauty does business. In the midst of untold challenges – many of which continue to this day – owners, managers, and employees have responded with resilience, creativity, and innovation.
Technology has been an enabler for a lot of this change. Businesses across all industries moved online to sell their products and services, and leaned into ecommerce software to help create customer experiences that they expect when shopping online.
But even as the world returns to some sense of normalcy, the pace of change remains unrelenting. The pivots made to survive during the past few years are now strategies that will help businesses to grow and thrive in the future. Today, businesses in all industries have to meet the customer where they are. And that’s a combination of in person and online.
Square has been building tools that help our sellers quickly adapt to these new omnichannel needs, including our latest release – the new Square Stand.
We launched Square Online to allow companies to sell their products and services on the internet; we launched Square Register to give larger businesses, with more complex needs, a better solution to run their business; and now the new Square Stand that, with Square’s powerful ecosystem of software products, gives businesses an all-in-one command centre for omnichannel operations.
The Square Stand is an iconic piece of hardware, one that’s noticeable in many beauty salons. When we first introduced it in 2013, the original Square Stand was a transformational iPad point of sale system, giving merchants a way to take payments and access insights and analytics, all from one place. It remains among our most popular products.
But we’re constantly improving our hardware and software to meet our sellers’ ever-evolving needs.
The new Square Stand combines Square’s point of sale software and hardware into one complete solution, enabling sellers to take in-person payments and manage ecommerce sales, deliveries, and buy online, pick-up in-store orders from a single place.
We’ve also integrated Square’s lightning-fast contactless card readers into the Stand, helping transform and improve reliability and the buyer experience.
Kenneth Geoffrey’s, a Melbourne based barbershop, was one of the first businesses in Australia to use the new Square Stand. For owner, and mullet crafting extraordinaire Kizzi, Square Stand has helped improve how she runs her entire business:
“The new Square Stand is cool. I love that it lights up so people know exactly where to pay. We get a lot of comments about how great it looks.
“It’s become the centre of our business, helping to connect customer bookings, payments, and our website with products and merch in a single place.”
“We use other Square products like Appointments and Online, and so Square Stand just fits right in and connects with everything. The Square app is ridiculously easy to use and has made running my business easier than working as an employee at any other shop.”
As Australian beauty businesses look to the future, the technology that underpins the creativity, enthusiasm, and perseverance of owners and employees must follow suit. With the new Square Stand, technology not only keeps pace, but empowers you to do even more.
The Square Stand is our most affordable, all-in-one countertop product and is available for order today.
This article was sponsored by Square.
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