Technology is disrupting all aspects of our lives at a rapid pace, particularly in the workplace.
So how do salon owners and suppliers keep up with changes and ensure they are best utilising data and software to drive and improve their business?
This was the first of six questions discussed by influential thought leaders at the Professional Beauty Industry Roundtable 7, focused on ‘The Inspired Salon’.
Our esteemed group, which included Dermalogica general manager Kristie Millgate, Dermatonics co-founder Donna Lee Marcal, awarded salon owner and educator Gay Wardle, Bohéme Skin and Beauty owner Kim Baker, Endota SON Group owner Sally Cantwell and Heavenly Retreat Skin Correction Beauty Spa owner Helen Gerasimou, their collective knowledge on how to best embrace technology.
They agreed technology enabled them to engage with their clients and potential customers in new and exciting ways and stressed the importance of optimising digital to ensure you were taking advantage of its full functionality, measurability and analytics for your salon’s benefit.
Kristie explained Dermalogica’s face mapping app had streamlined integration with the therapist and customer, while Helen said technology had allowed her to track her clients and build up information about them, which helped her bottom line.
Kim said the client follow-up was a crucial step that had been made a lot easier with technology while Sally said it had allowed as much information as possible to get into the hands of the therapist quickly and professionally.
Donna said it was important to choose the right software that met your business’s specific needs, while Gay said technology gave you the ability to keep a strong hold on your stock control and check staff were meeting their KPIs.
Watch the video below to see the full discussion and make sure you visit our Roundtable hub to see what else our industry experts had to say on the inspired salon.