Launched two years ago, the Australian-made skincare range “fuses science and organic ingredients” to create “real change”.
The range was created by Vanessa and George Jilly who helped launch Jurlique into salons in 1989 and then launched Aveda into Australia in 1997 before eventually launching their own skincare range, Uspa, in the early 2000s.
After selling Uspa in 2014, the couple decided to “set a new benchmark and take skincare to new heights and even higher standards in performance, sustainability, transparency and accessibility into the business model”.
According to the Jillys, all the ingredients used in the range, “are grown, harvested and processed to avoid contamination from pesticides, fertilisers and toxins” to ensure the products are “100 percent pure” – and all the products are formulated with aloe vera rather than water “which is the main ingredient in more than 90 percent of skincare products”.
“The addition of aloe vera, which contains over 150 nutritional properties, means that Organic Nation products have a beautifully smooth feel, and provide calming, hydrating and balancing benefits that water-based products simply can’t achieve.”
Announcing the acquisition of Organic Nation, PBS chief executive Matt Williams said the company had been an admirer of Organic Nation since first discovering the brand.
“With the growing demand for skincare ranges that are organic and Australian-made, it’s crucial for businesses to cater to this forward-thinking market,” he said.
The acquisition of Organic Nation follows PBS’s acquisition of Lük Beautifood and EcoCoco last year.
The company now distributes a total of 12 brands, including Youngblood Mineral Cosmetics, Sunescape Tan and Image Skincare, around Australia.
“When acquiring a new brand, it’s really important to us that there’s a clear distinction between it and each of the brands we already offer our clients,” said Williams.
“For PBS to consider a brand it must be world-class and must serve a strong demand in salons, spas and clinics, and while it’s okay for some of our brands to have a little crossover, they must be clearly distinct from each other.
“For all these reasons, we believe Organic Nation is the perfect fit for PBS and our salons.”
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