Today marks the momentous opening of cult makeup brand, Make Up Store at Myer Bondi Junction.

Make Up Store has international stores in 25 countries, serving savvy, makeup fashionistas all over the world.

“Myer consistently focuses on building its cosmetic house legion and Make Up Store’s dedicated space will be an integral beauty hub in our cosmetics halls," said Liz Webster, Director of Cosmetics for Myer.

Since the opening of the first Australian store in Paddington almost six years ago, the brand has grown to become a favourite among the media, professional makeup artists and celebrities alike.

“Myer is the department store leader in quality brands and we’re certain that the department stores' savvy customers will love our professional quality products and competitive prices. There’s even more to come in 2011 for Make Up Store, Australia, so watch this space,” says Daniel Gabriel, CEO of Make Up Store Australia.

Pivotal to the brands success so far has been a commitment to educating the consumer. Customers will be able to learn tips, tricks and techniques from the expert Make Up Store makeup artists by signing up for one-on-one private lessons.

The style-conscious will also be able to choose from over 100 eyeshadows and an abundance of lively lip shades, as well as all makeup case essentials.

Make Up Store will launch into the Myer Bondi Junction store as part of a nationwide rollout for the brand in selected Myer stores.

Contact: Make Up Store (02) 9360 5885.