LaGlam New 2014 Campaign

LaGlam Minerals has been working hard in the last six months on a fresh new campaign that includes new signage, slogan and updated website.

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The new editorial campaign was shot by photographer Amy Magnisalis. The natural makeup and styling was done by award-winning makeup artist and LaGlam founder Amanda La Monica, and the hair was styled by leading educator Lizzy Liros. Lauren Vickers was the face of the campaign as she returns to be the face of LaGlam Minerals once again.


The shoot was deemed a success as it perfectly encapsulates the new message behind the mineral brand – ‘the confidence…the compliments…the coverage! Look glamorous…naturally!”‘

Appearing on the updated LaGlam website as the hero image, the campaign editorial exudes natural beauty and soft elegance. The new website also features neat and clear tabs, large imagery and simple navigation.

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