Whether you ‘re a salon or mobile tanner – marketing is a crucial factor that can make or break your business. Lisa Feleppa, marketing & brand manager of Marque of Brands shares her tried and tested industry tips.
While exceptional service is the cornerstone of any successful spray tan business, marketing should be a top priority if you want to blow your competition out of the water. Without the right type of exposure, your business can easily get lost in the crowd of other, more aggressive competitors. Whether you already own a brick-and-mortar salon or are just starting out with your own mobile spray tanning business, below are marketing tips for every smart business and can help you double your customer base and outshine your competition in no time.
ESTABLISH AN ONLINE PRESENCE.
In today’s technology-driven world, you need to have a website and social media pages to connect with existing and potential clients. While setting up and updating social media streams is time-consuming work, remember that it is one of the best ways to reach out directly to the people who are most likely to know your business and buy your products and services.
GET SUPPORT FROM YOUR SPRAY TAN BRAND SUPPLIER.
If you are working with a well-known supplier to stock your salon with equipment and tanning solutions, you can probably get your hands on branded marketing materials. Various spray tan brands offer a variety of promotional materials for salons and mobile spray tanning businesses that use their products, including appointment reminders, consultation cards, posters and clothing.
OFFER INCENTIVES TO LOYAL CUSTOMERS.
If you’re running a tight budget, giving away a free tan may seem like a bad idea, but it can be a great investment when given to the right client. Loyalty programmes are becoming increasingly popular in all industries, and you want to stand out as the type of business owner who appreciates returning clientele. To maximise your rate of return on giveaways, try offering a free session for every five or six tans.
ATTRACT NEW CLIENTS WITH DISCOUNTS.
While you should hold back on giving away free tans, offering a discount to first-time clients can help persuade people who are hesitant about switching salons to give your business a try. When new clients come in, provide the best customer service so they keep coming back for future sessions.
PROVIDE PERSONALISED ADVICE.
Whether you run a salon or a mobile spray tanning business, your clients will respond best to a one-on-one approach. Instead of pitching the same products and tanning services to all clients, educate them about spray tanning and help them choose the right formulas for their skin tones. Going above and beyond to ensure your clients enjoy excellent service goes a long way to establishing a good reputation and building a loyal clientele.
For more information visit http://www.marqueofbrands.com.au/